In an evening of celebration and reflection, Tres Generaciones® Tequila, in collaboration with Idea Generation, partnered with the legendary rapper, producer, and actor, Big Daddy Kane. The event, held on November 30th, 2023, was in commemoration of 50 years of Hip Hop, aligning with the 50th Anniversary of the storied tequila brand. The celebratory event took place in Big Daddy Kane’s hometown of Brooklyn, New York, specifically at Westlight at The William Vale.
The evening was filled with rich dialogues and insightful discussions. Fans had the opportunity to partake in a live interview between Idea Generation’s Founder, Noah Callahan-Bever, and Big Daddy Kane. As a key player in the hip hop industry, Big Daddy Kane shared insights on the significance of this milestone anniversary for the industry. The event also served as a teaser for the rapper’s upcoming Netflix documentary.
In its series with Idea Generation, Tres Generaciones® used the platform to emphasize the power that music has to inspire ‘Get Up’ moments, in alignment with its Fail Twice #GetUpTres mantra. This year, in honor of its own important milestone, Tres Generaciones® launched a limited edition 50th Anniversary Añejo. This special edition is their first prestige tequila, an expression that pays homage to Don Francisco Javier Sauza’s original recipe crafted 50 years ago to celebrate three generations of tequila-making.
The collaboration between Tres Generaciones®, Idea Generation, and Big Daddy Kane underscores the shared ethos of perseverance and resilience. The “Get Up Tres” initiative encourages a new generation of artists, creators, and fans to celebrate the missteps, focus on the journey and always get up despite the obstacles along the way. This ethos aligns seamlessly with the spirit of Tres Generaciones®, a tequila brand rooted in the tenacity of three generations of the Sauza family.
