As we embark on a new year, Torae, the legendary Brooklyn rapper, starts it off with his thought-provoking track, “The Bubble Chip.” In this three-minute video, Torae gives a tour of the gritty project halls and basketball courts of New York City, as he drops insightful rhymes about his career and the current state of the music industry. Through his verses, Torae takes us on an introspective journey that is both engaging and informative.
In the first verse of “The Bubble Chip,” Torae takes us back to his early days in the “blog era,” where he was already making waves in the industry. He boasts about being the one and only, stating that “Ain’t nobody doing the shit that I’ve done,” and it’s hard to argue with that. Torae has written for some of the biggest names in Hip-Hop, and he’s been on a “hell of a run” ever since. He’s taken artists from his pen to number one, and from there, brought them to Sirius for a promotional run. Torae’s hustle is undeniable, and it’s what has helped him remain relevant in the constantly evolving world of music.
Moving on to the second verse, Torae addresses the increasing trend of rappers buying followers, likes, comments, and views. He makes it clear that he’s paid his dues and doesn’t need to fake any success. He states, “No proof of purchases to show you… These rappers out here selling you their storylines, faking their streams. So when they flex their Spotify numbers, it ain’t what it seems.” Torae’s authenticity and truth are what have kept him relevant throughout his career.
Between these hard-hitting verses, Torae reflects on the success of his podcast, HARD2EARN. He gives us a glimpse of what the future holds for him, hinting at more music and collaborations. Torae’s lyrical prowess and his drive to succeed are what make him a force to be reckoned with in the industry. Watch Below.
