When it comes to captivating and off-kilter visuals, there’s no denying that St. Louis artist, rapper, songwriter, producer, and disruptor Smino is at the top of his game. And his new music video for the single “Ole Ass Kendrick” from his album Luv 4 Rent is no exception. Shot in London and directed by Hidji World, the video is a stunning display of creativity, style, and vision. In this blog post, we’ll take a closer look at the video and what makes it so special.
The video opens in a dry cleaners, where Smino is seen wearing a pink jumpsuit and rapping to the camera. The visuals are reminiscent of 70s funk and soul music videos, with bold colors and patterns that pop off the screen. From there, we see a pair of girls on a carousel in wedding dresses, adding a dreamlike quality to the imagery. The video then cuts to Smino cruising in reverse atop a classic convertible. These evocative vignettes mirror the ebb and flow of the track as his instantly recognizable delivery and wiry cadences careen over soul-spiked production.
One of the standout moments in the video is when Smino, wearing a black and white checkered outfit, dances in front of a screen displaying a repeating pattern of his face. This is a testament to Smino’s creativity and willingness to take risks with his visuals. He’s not afraid to be bold and experimental, and that’s why his fans love him.
The video also showcases the beauty and diversity of London, with shots of iconic landmarks like the Tower Bridge and the London Eye. It’s clear that Smino has a strong connection to the city, and he wanted to bring a piece of that to his music video.
Overall, the “Ole Ass Kendrick” music video is a captivating and off-kilter visual feast that showcases Smino’s unique style and creativity. It’s clear that he’s not content with following the status quo, but instead wants to carve out his own path and create something that is truly exceptional.
In conclusion, Smino’s music video for “Ole Ass Kendrick” is a must-watch for any fan of creative and boundary-pushing visuals. It’s clear that Smino is not just a talented rapper and musician, but also a visionary with a strong artistic sensibility. The video is a testament to his willingness to take risks and push boundaries, and it’s sure to leave a lasting impression on anyone who watches it. If you haven’t seen it yet, then do yourself a favor and check it out. You won’t be disappointed.
