Dante Ross Celebrates Memoir Release With Idea Generation & Tres Generaciones Tequila! 

by SU Staff
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At a night full of wins, challenges, and the unwavering spirit of hip hop, Dante Ross, the legendary A&R and record producer, unveiled his much-anticipated memoir, “Son of the City,” at the Wythe Hotel in Brooklyn, NY. Teaming up with Idea Generation and Tres Generaciones Tequila, the event introduced the new live interview series, “Idea Generation LIVE: Building Sessions.” In a cozy chat with Noah Callahan-Bever, the founder of Idea Generation, Ross delved into his career highlights. He shared stories about his early days with iconic acts like the Beastie Boys, his groundbreaking decision to sign De La Soul, and the journey to crafting a Grammy-winning album.

Beyond his professional feats, Ross emphasized the grit needed to overcome industry challenges. The night wasn’t just about looking back; it was a party, complete with Tres Generaciones Tequila cocktails and music by Operator EMZ and DJ Clark Kent. This partnership with Idea Generation and Tres Generaciones isn’t just about nostalgia; it’s a salute to music’s power to spark ‘get up’ moments. It embodies resilience, echoing their Fail Twice, #GetUpTres initiative that encourages us to bounce back after a setback. For a peek into the night’s fun and stories, check out images from the event.

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