In an exciting shift for the indie hip-hop scene, Chris Atlas has stepped up as the President of Fat Beats, the legendary distributor and retailer. This move is a game-changer as the indie powerhouse becomes part of the Rostrum Pacific family.
Chris Atlas taking the helm at Fat Beats is sparking a lot of buzz. Fat Beats, known for its unwavering commitment to hip-hop culture, is set to experience a new wave of growth and innovation under Atlas’s expert leadership. This is a significant moment for everyone who lives and breathes hip-hop.
Rostrum Pacific’s acquisition of Fat Beats in March 2023 wasn’t just another business deal; it was a calculated move to broaden its influence in the music industry. With Fat Beats now standing alongside SpaceHeater and Rostrum Records, we’re looking at a powerhouse trio in indie music. This strategic alliance is set to enrich the hip-hop landscape, offering more resources and opportunities for artists and retailers alike.
Atlas’s career spans over two decades, with key roles at Tommy Boy Records, Cornerstone Promotion, Def Jam Recordings, and Warner Records. His extensive experience and industry acclaim position him as the ideal leader to steer Fat Beats into its next era.
Fat Beats, celebrating its 30th anniversary, is a name synonymous with hip-hop culture. Founded by Joseph Abajian (DJ Jab) in 1994, it quickly became a hub for aspiring and established artists. From its roots as a vinyl store in Manhattan’s Lower East Side to its evolution as an e-commerce giant, Fat Beats has remained a pillar of the hip-hop community.
This is a great move by Fat Beats and kudos to Chris for continuing to be a pioneer in the industry.
