Get ready to tune in to your screens and catch your favorite Harlem rap dignitaries, Cam’ron and Ma$e, as they return to your screens with their talk show, It Is What It Is. And an $30M deal secures them on an all-new platform that’s sure to sweeten the deal. The two rappers made the announcement on Monday, August 21, about their new partnership with Underdog Fantasy, worth eight figures. It’s official – the much-loved show is entering a new era, with football season right around the corner. Let’s jump into the details.
The new deal is set to begin on Underdog Fantasy’s platform in September, with an 18-month timeline. However, that doesn’t mean you can’t watch it on other platforms. You can still find your favorite talk show on Come and Talk 2 Me’s YouTube page. Talk about the best of both worlds!
The announcement has sent shockwaves through the entertainment industry, leaving everyone wondering what the deal encompasses and how the duo landed it. We’re sure they’ve got their cards close to their chest, but one thing we know for sure is that their creative confidence will be maximized in this deal.
It Is What It Is has grown to be a fan favorite, with Cam’ron and Ma$e’s personal insights on sports. It’s no news that these two rap veterans are not afraid to speak their minds. This new deal is a win-win situation as both parties have a lot to bring to the table. Underdog Fantasy seems to understand this, with their CEO, Nicholas Green, stating in his announcement, “Cam’ron and Ma$e have an immense following with a massive connection to the culture, making our partnership a no-brainer.”
It’s fascinating to see how the media and the entertainment industry have adjusted to the pandemic, introducing new and innovative ways to keep us entertained. The new deal is a perfect example of how the entertainment industry is navigating and responding to the online environment. There’s a high chance that this deal may set future precedents for other artists to have their platforms reach new heights.
Salute to Cam and Ma$e and the rest of the IIWII crew. We will be tuning in.