When you think about wine, what usually comes to mind? Is it the flavor, the region it came from, or maybe the type of grape? What about the culture and art that surrounds it? That’s exactly what Ingrid Best, the founder of IBest Wines, wants to put at the forefront of the wine industry. By expertly blending wine, art, and culture, IBest Wines is sparking a wine renaissance and changing the way we talk, taste, and think about wine.
IBest Wines is more than just a wine brand. It’s a movement. Founded in 2023, IBest Wines was created to offer consumers a portfolio of fine wines perfect for the modern-day wine drinker who desires new, dynamic, diverse, and global wine brands from underrepresented regions in the world. At the moment, IBest Wines offers consumers an opportunity to experience fine wines from Stellenbosch, a world-renowned wine region in South Africa.
But it’s not just about the wine. IBest Wines has a blended mission that centers around education, spotlighting artists and creatives, encouraging art collection, and promoting diverse ownership in the wine and spirits industry. By educating consumers about the stellar wine coming from South Africa and spotlighting global artists and creatives that contribute to the culture, IBest Wines is placing wine at the center of culture.
Ingrid Best, the founder of IBest Wines, stopped by Sway In The Morning to talk about everything wine-related. She spoke about the importance of diversity in the wine industry, her passion for art, and the connection between wine and culture. Best believes that it’s essential to promote diverse ownership in the wine and spirits industry, especially when it comes to Black and Brown people. She encourages people to collect art as they build generational wealth and sees wine as another avenue for investing in art.
IBest Wines is a brand that’s doing things differently. By expertly blending wine, art, and culture, they’re changing the way we talk, taste, and think about wine. The brand’s blended mission that centers around education, spotlighting artists and creatives, encouraging art collection, and promoting diverse ownership in the wine and spirits industry is a breath of fresh air in an industry that’s been dominated by tradition for so long. If you’re interested in trying new, dynamic, and diverse wine brands, be sure to check out IBest Wines and join the wine renaissance.
