Holland Izz steps into the season of love with intention on his latest single, “Pay The Price,” a late-night R&B/Hip-Hop offering that blends grown-man vulnerability with polished West Coast vibe. Arriving just ahead of Valentine’s Day, the record feels strategically timed but more importantly, it feels authentic.

Produced by Los Angeles hitmaker Tayo Fetti, whose resume stretches from Dom Kennedy to Snoop Dogg, and featuring Berlin-based international pop artist Solarrio, the track carries a global polish without losing its urban edge. Recorded in Spain, “Pay The Price” floats on lush instrumentation and smooth percussion, tapping into the golden-era DNA of Jodeci, K-Ci & JoJo, 2Pac, and LL Cool J while keeping both feet planted firmly in the now.

Solarrio opens the record with a soulful hook that sets a romantic, almost cinematic tone. His vocals glide effortlessly over the production, creating space for Holland Izz to enter with heartfelt verses delivered in a confident, bouncy cadence. It’s grown, it’s intentional, and it speaks to a mature understanding of love: nothing worthwhile comes easy.

“Pay The Price” is built for late-night drives, low lighting, and the kind of conversations that don’t happen in daylight. The production is clean and layered, allowing the emotion to breathe while still maintaining enough rhythm to keep heads nodding. There’s a subtle West Coast pulse throughout, but the record’s melodic structure gives it crossover appeal well beyond the LA scene.