Willie Esco Speaks on Merging Hip-Hop Culture with Fashion & Trailblazing His Own Path

A pioneer in the hip-hop fashion world joins us today on Sway in the Morning — Willie Esco.

From launching Tupac’s brand after he passed, to being the Creative Director of Coogi and merging hip hop culture with fashion. Esco breaks down how he trail-blazed his own path as a latino creative in the late 80’s and 90’s.

Now, he’s releasing the second portion of his Coogi and Puma collab this Friday (5/26). Peep it here and watch our full interview below.


Icon of hip-hop culture and a pivotal part of the MTV News team, Sway has been a staple of the music-news arena for more than a decade. From giving Eminem, Notorious B.I.G. and Tupac their very first radio airplay on his local show in the mid-’90s to providing television viewers with their first good look at some of today’s hottest celebrities in music, film, fashion and sports. Sway has been there for some of music and the world’s biggest moments.

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