Jake&Papa give fans a deeper look inside their upbringing with a self-directed video for “Better Than Before”. The duo has recently dropped a flurry of records, but decided this was the record that needed a personal visual treatment first.
“When we were kids, we used to visit our dad when he was locked up. On those drives, our mom used to play Mary J’s ‘Share My World’ album. She played it so much that every time a song from that album plays now, it takes us right back to that time. We can almost smell the visiting room. So the video for Better Than Before brings those memories to life and tells a true story”. – Jake&Papa