We’ve seen many hip hop personalities step into the water industry. One of the first to move into this lane was Diddy when he partnered with Mark Wahlberg to push Aquahydrate. Recently we’ve seen Jaden Smith and Will Smith move into the lane with eco-friendly branding for their JUST Water brand. We have also seen Lavar Ball take advantage of his time in Lithuania by landing a mineral water deal for Big Baller Brand.
The newcomer to the water lane is Nipsey Hussle. This idea falls perfectly in line with his Marathon brand. After all, when you’re running the marathon you definitely need to hydrate. I look forward to seeing what his branding will look like.