A&R Room

The Creator of DatPiff, KP Speaks on Their Digital Journey + A&R Room


Joining us today in our Sway in the Morning studio, is the creator of DatPiff.com, KP. Since it’s inception in 2005, DatPiff has been the top source of free mixtapes and music streams — and now KP is here to tell us all about his digital journey. From why he created the site, other streaming competition and his biggest metrics.

While in-studio, he chimed in for our weekly A&R Room special with Rich Nice, and even pressed play on a new artist from Phoenix, Arizona that he’s working with, Vee Tha Rula. Watch below as Rich Nice plays 16 year old PA native, Nova, meanwhile DJ Wonder co-signs an EQue-produced track featuring Raekwon.

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Icon of hip-hop culture and a pivotal part of the MTV News team, Sway has been a staple of the music-news arena for more than a decade. From giving Eminem, Notorious B.I.G. and Tupac their very first radio airplay on his local show in the mid-’90s to providing television viewers with their first good look at some of today’s hottest celebrities in music, film, fashion and sports. Sway has been there for some of music and the world’s biggest moments.

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