New Balance has a stronghold in the DMV area. The brand has a unique position in sneaker culture, flooding boutique shops like YCMC and they are flying off the shelves. With the release of 990v6 the YCMC and New Balance teams decided to open up the conversation around who embraced the style first, Baltimore or DC?
Sway Calloway sat down with Hustle Simmons, Tony Lewis Jr. (Community Activist), Legreg & Moe (The Museum DC), Joey Park (Nice Kicks) and King James (Shoe City) to talk about the culture and influence.
Teased via Instagram by Aimé Leon Dore’s Teddy Santis, who was appointed as the Boston-based brand’s Creative Director of Made In USA on April 5th, 2021, the sneaker is the sixth installment of the New Balance 990 series, which began in 1982. Despite being rooted in performance-running, the line has evolved into a favorite among casual consumers and savvy streetwear enthusiasts.