PUMA & Lifestyle Specialist Emory Jones Reveal An Exclusive Collabo

Through the years we have seen a bevy of unique collaborations from the good folks over at PUMA. Today they are back, this time around pairing up with Roc Nation Lifestyle Specialist Emory Jones for something exclusive and new. They come together for a new pack known as the “Bet On Yourself” pack which is inspired by Jones and his ability to hustle and persevere under any circumstances.

Speaking about the designs and the inspiration, Mr. Jones stated: “Where I grew up, there was a sense of urgency instilled in us from birth. If we didn’t make it big and make it fast we wouldn’t be anything, therefore gambling was always seen as quick route to success but nobody ever told us that the only betting we should ever do is on ourselves. If you don’t set goals for yourself, other people will always run your life. Eventually I accepted that greatness was a process and I would stay on that course no matter what hand I was dealt.” The collection features the PUMA Star and PUMA Dual silhouettes while also including a tracksuit, with similar color blocking. Check out the new collaboration in the images below and speak your thoughts on it after the jump. Look for the pack soon at PUMA and select retailers.


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