Up next in 10
Master P Talks Legacy, Giving Back & Empowering the Culture | SWAY’S UNIVERSE
Apr 16, 2025
Join the conversation with hip-hop legend Master P on "Sway In The Morning" as he shares details about his groundbreaking Black History Concert at NJPAC on February 28th. A celebration of culture, history, and purpose, this concert will feature Master P, The LOX, and Dru Hill, blending hip-hop and R&B to empower the next generation. Learn how proceeds will support inner-city kids through education, school supplies, and more. Master P opens up about his journey from New Orleans to global entrepreneurship, highlighting his ventures in music, real estate, philanthropy, and healthy living with his Black-owned brands. He also discusses bridging the wealth gap, financial literacy, and inspiring change through his Team Hope Foundation and Master Class initiative. Don’t miss this inspiring and exclusive interview on "Sway In The Morning," where hip-hop meets social change. Subscribe for more exclusive content and stay connected with Sway’s Universe for the latest in music, culture, and impactful conversations. #MasterP #BlackHistoryConcert #SwayInTheMorning #HipHop #SocialChange #Philanthropy #NJPACK #TheLOX #DruHill #neworleans #katherinejohnson #blackliterature #musicproduction #blackhistoryfigures CHAPTERS: 00:00 - Intro 00:55 - Master P Talks About His Benefit Concert 05:15 - The Origin of "Uhh" 08:37 - Master P Named Ambassador of Entertainment 11:00 - Impact of Deion Sanders on Sports 14:24 - NIL and Financial Literacy Importance 16:35 - Master P on Personal Growth and Wisdom 21:00 - Educating Youth with Master P & Rep. Donald Payne Jr. 23:31 - No Limit Soldiers' Cultural Impact
View Video Transcript
0:00
[Applause] that man been dropping them gems have the be 30 plus years the hook get that man a round of applause that's what you
0:06
call H I saw it in this beginning stages HB right well I was in the first generation of the beginning stages but
0:12
not the absolute beginning stages I wasn't in the project what he right all right when he was in N but I was in the
0:18
bay with him I was in the bay with him I saw it when it happened right when that
0:25
logo hit the sky it was like the Batman logo but it said No Limit
0:32
started off with music but he had a bigger plan he had a bigger Vision that
0:37
music went into real estate that music went into stocks that music went into film that music went into food that
0:43
music went into philanthropy and here he is now to talk about his benefit concert
0:48
I have a dream for Black History Month the one and only masterp is here give it
0:55
up Salute my brother man P you act like P you look cries man you looking stunned
1:01
up in here man man you know what I'm just excited to way people don't know
1:07
how far we came yeah bro but think about it us being in the bay you know me
1:12
growing up in New Orleans and then learning how to hustle in the Bay Area the Yay Area and being able to be around
1:20
my brothers be around my sisters and that's why I did this concert y'all know this is the first black history concert
1:26
what yeah this is history this is the first black history hisory hip hop concert wow and so and so think about it
1:34
y'all wisdom is so important we don't educate our people and this is not sexy this is why we doing this because we
1:41
have to educate our people to say we we we need to know where we came from yeah and so to be able to do this concert and
1:48
I want y'all to know this is that the the NJ Pack Center in uh New Jersey and
1:54
and this is history for me because I never performed in New Jersey before so this is going to be my first time
2:00
and uh every time you purchase a ticket we're not everything that we Mak from this concert is going to help inner city
2:07
kids to buy books to buy to make sure they get backpacks make sure they get school supplies so this is bigger than
2:14
us CU we want to educate the Next Generation and so when we took on this so the locks shout out to the locks is
2:20
going be Master pet the locks and Drew Hill that's perfect wow you know what I'm saying so we want to mix that hip
2:26
hop and R&B together and then to be able bring the soldiers down there and to be able to do this together and and educate
2:34
our people at the same time because we still want to talk about mother of the king the people that paid the way for us
2:40
and and also the importance of us Bridging the well Gap and so we spend
2:45
trillions a dollars as a Black Culture right but we don't own nothing so at the
2:51
same time I want the people I want my people to stop talking about slavery we can't change the past but we can change
2:57
the future and so we going to turn up y'all know how do but we also going to educate so this
3:03
going to be a concert with a purpose that we're going to give back so don't just come thinking that we just going to
3:09
part it no we want to educate our people at the same time and we going to have fun and we going to celebrate our
3:14
culture because Black History Month should be more than just February yeah and so that's why that's why we doing
3:21
this to really to to put that light on our people and our culture so so get your tickets down go to Ticket Master go
3:28
to masterp concert.com and get your ticket and and you making a difference at the same time
3:34
masterp masterp concert.com this performance is taking place Friday right
3:40
February 28th y um you're going to be in Jersey you it's right down the street from Heather's house if y'all get hungry
3:47
well I that what I was what I was telling P what's so crazy about this
3:52
this is in a beautiful venue yes like I don't I don't know I can't wait for you to see it and like the fact that this is
3:58
your first time in Jers at that particular venue this is our Premier venue in Jersey like you've had legends
4:06
from Miss gladus night Miss Patty Lael like so many people touch that stage
4:11
there and so it's nice that you're having it there because a lot of people want to go to NJ Pack well that's where
4:17
we going to be at y'all and we going to do all our big records from make them say y'all see I got the make them say
4:23
drink what that is you walk in yeah this is this is celsa yeah celsa and so this is this tastes so good good but I'm just
4:30
telling y'all right now this is this is us we own this this and Selter was a
4:36
really really good direction to go in because of all the sugar and soda and how the sugar be impact in our health as
4:42
a community so I'm glad that you did that for us just that Nola punch and uh
4:48
you know when I'm when I'm looking at I'm talking about you know health and talking about uh being able to relax
4:54
being able to have a drink that cuz now it's getting away from the alcohol yeah good it's getting away from the beer
5:00
that's where things are moving yeah and so we're taking over to be a blackowned company to do this and y'all see y'all
5:07
see how good this look this make them say uh oh okay P we going to make the world say uh okay P I'm glad you brought
5:13
up the sound okay because we had a whole debate where did uh come from like when did
5:20
masterp first say uh and decided oh that's a thing well I'm going tell y'all
5:27
which is crazy right everybody got like a b cry uhhuh I've been through so much
5:32
in the hood and so people don't know that I lived in a projects with my grandparents my grandparents had 12 kids
5:39
and we lived in a three bedroom project and me and my brother made 14 kids with two adults that's 16 people so I never
5:47
had a bed till I got to college and so I slept on the floor and this this um was
5:52
my Battle Cry so this made me jump up go do it go get it my grandfather was a
5:58
soldier so that made me that's where my music come from you jump up you get and so that that's that's where the whole
6:04
make them say come from that's like I never really you never see me really just cry that's that's that's my cry
6:11
whatever I go through that that that uh is you know so when you was sleeping on the floor and
6:18
you you went to turn over it hurt
6:25
you you my dog you my dog with friends like that you don't need
6:32
fact fact I try to warn people he the op yo radio op watch him watch him to get
6:38
clity man no but I'm just so proud of you bro
6:43
you know like you said we watch each other and then we so blessed at this much time they don't even know this man
6:49
is to run track they don't know man talk to them no for real so I played I played
6:54
basketball in the Bas so I went to Merit College too okay you know what I'm saying country college no this man was a
7:02
track though talk to okay you know what we've been fighting him for 14 years
7:07
we've been fighting him for 14 years about his track stories you know what he finally got validated today but I'm
7:14
saying but that's what y'all don't really know because time go by so you really don't see this stuff n p he just
7:20
Li a lot like he play he play football he said he played basketball volleyball
7:26
track track now I was in the bay with him he was track track yeah see also the other sports and we had the same coach
7:33
yeah coach Compton coach Compton wowow coach Compton like so at Merit I still
7:38
hold a record for the most per scored in junior college I'm still on that wall over there at mer Junior College this
7:45
man this man ran track so coach let me tell you something about Coach Compton this man ran track coach Compton don't
7:51
play that's what get you in shape to be know he ain't doing that now but if you was playing for Coach Compton no for
7:58
real know you was in Super shape you was in the best shape of your life and he
8:03
didn't eat red meat n did he get you on a vegetarian diet he did for a little while
8:08
yeah but think about this right I end up taking coach Compton when I started No Limit sports like we was one of the
8:14
sports the first black owned Sports company right coach Compton was my main guy yeah so I took him from Oakland
8:22
California from Mary Junior College to being a big time executive for a sports
8:27
company mhm wow now look at that now has his own sports company right Lil Wayne
8:32
got his own give man a round of applause right do you guys did y I know you and
8:38
congratulations on being named the ambassador of entertainment for New Orleans give up a
8:43
masterp and I just want to say y'all with New Orleans we've been through so much right now and with the attacks man
8:50
that that that was that really hit our city and we got a song called uh New Orleans Keep Holding On I want to play
8:57
that for y'all okay but all the pro seeds for that record is me Mia X trumbone shorted Ma symphonique and
9:04
produced by KC so this is this is a classic but all the proceeds going to the families of the victims from uh
9:11
Bourbon Street attack so shout out to New Orleans we going to keep holding on and we going to keep doing we got to do
9:16
it I also got a shout out to the families in in the in California the fire from the fir yeah from the fires
9:22
that's that's dealing with this so man we've been dealing with a lot this year and it just started and it just started man but that mean that we about to be
9:28
stronger we about to be better and we about to have so much success so that's what I look at like the devil really
9:34
can't stop what God got for good and and and that's what's going to happen like it's really going it's really going to
9:40
go Master P is here man come on man I'm excited I got my validation hether now believes it I believe the track I got to
9:48
track said it said it you know what if he played for Coach compon I'm telling y'all this dude don't play this a old
9:54
dude that he gonna put you through it and so I was a I was a northern
9:59
uh conference um Champion Northern California champion of 400 meter hurdles yeah that's dope bro yeah Heather I
10:07
mean said no P said you ran track he ain't see trophies damn but he I ain't going to
10:14
lie if he if if if he would Co coach Compton that's all he got stores okay
10:20
you got to tell p about um the meat the conference that's going to be going on oh yeah [ __ ] yeah um you know my brother
10:28
T Callaway my family we sponsoring a a track meet it's an open Invitational the
10:33
five north Invitational sponsored by the Callaway family it's uh March 15th in
10:39
Tracy California is going to be at Tracy High School okay if you around man if you around I'll get the information it
10:45
be great for you to come and we could you know let these kids see you you know what n we gonna do the jugy here so you
10:51
you get up what up bro J you got them watch teeth Trac Califor just say yeah
10:57
okay we good we good just say oh all right all right we've been P since
11:02
we on the topic of sports really quickly um I covered Sports here for the show as well and we were talking about Deion
11:08
Sanz this morning and the the word around him having a conversation with Jerry Jones and possibly entertaining
11:15
the idea going to Dallas and being a a Cowboys coach but we also talked about the impact that he's having in college
11:21
and and being around the kids and when watching them shape and develop what are your thoughts about that like his impact
11:27
in college versus possibly jumping over to the pros as a former player to be honest with you I like it both ways for
11:33
Dion Sanders because for one he a man of God he love to to to teach our culture
11:39
right and I feel like it's good for him in college but also in the pros it be even good better that I think because he
11:47
already paid his dues I mean when you in sports about paying dues I also I want to let y'all know I also got uh the same
11:54
thing where these colleges now they want me to be a basketball coach for can't tell y'all the yet he said he can't tell
12:02
op I told you he was the op but I tell you but you know what that'll be good because you know I played
12:09
basketball my whole life is what saved my life then I went to college I graduated and then now my son I don't
12:15
know if you heard my son he's one of the top basketball players at University of Houston and so uh everybody want him to
12:21
go to the league W and done but he like no pops I'mma do what I got to do I just
12:27
when I leave I want to be the best player in the NBA and so uh he he
12:32
averaged 30 points a game in in in high school in California so he L California
12:37
and scoring and uh he's doing well they got they probably one of the top 10 teams in the country not University of
12:43
Houston but it's all about making sure you build that Foundation like we said I
12:48
gave this kid a bicycle while everybody else had a car so he rode his bike to
12:54
school and so it's about building character and so that's what I feel like I could do in college but you know if I
13:01
decide to do this and then I'm I'm going to go to the lead I want to be able to do the same thing because I feel like a
13:07
lot of players in the league they don't have the structure you know uh they don't believe in the coach because they feel like the coach ain't making the
13:13
money they making so I think the on Sanders will be great and I think I'll be great for and I even thought I'll be
13:19
good for the Pelicans at at a time but I'm not ready I still need to go develop and understand the ex's and O's and
13:25
stuff but for us dealing with young people the people that I put in theame game I put Demar de Roan I coached him
13:31
since seventh grade and he's one of the top one of the top NBA players now so I have a lot of uh players that that I
13:39
really been behind and I've been in their life CU I started my own program with the P Miller Ballers I got a Au
13:44
program also in Oakland we got the Oakland Soldiers with out there so we've been doing that a long time so so we've
13:51
been connected to that so look what and we have some of the top players in the country come from our program and so now
13:58
it's time to take it to that college and take it to the pros because they need to see people look like us that that are
14:04
that are real leaders that that cuz so to be a real leader you got to be a follower you got to be able to learn you
14:09
got to be able so I I want people to see that that I could be a good teacher now but I also had to be a great student
14:15
amen amen and so that's what I think that Dion Sanders is doing that that I that I love to see shout out to coach PR
14:22
along those lines what is your thoughts though regarding how nil is changing the
14:28
landscape of college sports which is causing a lot of coaches to think differently about either staying or
14:34
entering yeah well so that's why I feel like you have to educate and build character because my son made millions
14:40
of dollars already but he he humble because he know God is and he understand that this could be taken away at any
14:46
time so so think about it when you build character and when it's bigger than money you got to love this cuz think
14:52
about look at Steph Curry yeah Steph Curry already his parents was already successful but he loved the game of
14:58
basketball and so this is just showing us when it's just about the money these kids that's going through that then they
15:04
don't really love the game they just love the money and they they the NBA career is going to be short live the NFL
15:11
career is going to be short live because they got it too quick and so for me I just think that you cuz we all want
15:17
something think about if I could have took my parents out the get I made $400 a month playing college basketball
15:23
you made 400 100 a week 400 a month 400 a month a month playing college basketball these kids making millions of
15:30
dollars wow so imagine not but you have to be prepared for that type of money yeah and so that's why a lot of these
15:36
kids crashing out and self-destructing because they don't have no financial literacy education so think about it now
15:44
we have to prepare these kids not just having financial advisor because the financial advisor is going to steal the
15:49
money from us because we don't know you ain't got no time so all the financial advisor doing is paying your bills telling you to do what you need to do
15:55
with your money he's like a a a bill payer now but imagine if you educate
16:01
yourself and how you going to invest your money what you going to do with your money what to do with money about banking about uh credit about real
16:09
estate like they don't teach us this stuff investment think about it they don't teach us these things imagine if
16:14
you learned that younger and that's what we doing with the masterp master class we teaching kids in middle school we
16:20
teaching kids in high school so now you could be prepared for this money so go to
16:27
masterpmasterclass.com we come on man you got to get a stand leadership man come on and so what what
16:34
we doing now y'all is we call this fun learning and I'm going to play something for y'all where you see these kids
16:40
learning through music that we made about financial literacy okay and that and that's what we need okay Master P is
16:46
here DB I'm going come to you in a second I got LS of the undergrounds very own doit all on the line for us yes so
16:53
do it all is actually the councilman in West Ward in Newark New Jersey and where masterp will be on February 28 for this
16:59
concert yeah councilman councilman dpri man DPR Kelly now dpri Kelly was one
17:05
member of Lords of the Underground you know if you you familiar now he you guys could work in unison and I got him on
17:11
the line crazy hey man Mr dpri how you doing happy belated birthday
17:16
D oh my God my voice is still a little crazy from last night
17:23
festivities what upis what up hey what up p man salute to you k how you doing p
17:29
man good man been a fan been a just just man just love what you doing man all
17:35
around for the culture of Hip Hop bro now I appreciate you brother I just wanted to to to show the world that we
17:41
can change and grow cuz you know where we come from sway know where we come from I want to see people see see our
17:47
growth and that's what these kids need to see we don't need to keep seeing all this negative stuff but if one of us
17:52
really could make it and and really do something that that can change the lives of the Next Generation that's what I'm
17:59
about and so that's why I said that this education and wisdom is so important because in the Bible think about it it's
18:06
all about wisdom when you look at uh Solomon and all the people that survived
18:11
and been through it it wasn't about money you know it wasn't about how many cows how many cattle they had it was
18:17
about the wisdom cuz once you had the wisdom that's the only way we going to be able to bridge the well Gap and that's what we doing today and I
18:23
appreciate you my brother I mean being able to grow we got to show more of this way to where we see people growing up
18:29
because we know right now this generation just want to die young they happy with dying dying young and I'm
18:35
like no man you you can get older it's okay to get older it's okay to grow up it's okay to be successful it's okay to
18:44
to be educated so like why we just have to be ignorant and dumb like that ain't that ain't a good thing like I used to
18:51
fight cuz I was making good grades in school like man you won't fight cuz I'm making good grades okay I'mma beat you up then cuz I can fight too you know
18:58
what I'm saying you got to fight for what you believe in and we got to fight for the next generation and and I think
19:03
that being able to see more of this we got to use the media to show what we doing think about it we don't get Awards
19:10
which we not looking for but these media Outlets not going to look at and say man y'all been y'all been doing this for 25
19:18
years y'all been doing y'all still could survive and live the lives y'all living and you not getting in trouble you not
19:24
doing negative things we have a whole black history concert in New Jersey
19:29
that's right February 28th 28 a Black History Month concert everybody should
19:34
be man let me get my ticket I'm going to be there this is celebration but if I said I just want to just throw a concert
19:40
the whole world would be the PE when we going to turn up when we interesting you know what I'm saying think about it but
19:47
but because we saying black history but I'm I'm going to do this anyway because we got to show them that we just don't
19:52
have to be the dope man we don't have to just be uh a hustler in the hood how can
19:58
can be entrepreneurs how can we can't own companies how can we have Big Dreams
20:04
how how can we grow up into be over 25 you know what I'm saying how come we
20:10
can't control these Brands control uh family Brands cuz think about you talking about Gucci faace all those
20:16
family names that's family last names but we're not educating our culture and our people to that and that's what I'm
20:22
doing so when we talk about black history we going to celebrate M of the king even though we going to make him say on and and we No Limit soldiers and
20:29
we going to turn up you know what I'm saying but guess what we also going to show them look at us now like this is
20:35
what you could be if you do the right thing you put your trust and faith in God cuz it's not about just me cuz I
20:41
know if I ain't had God I wouldn't be here y'all for everything I've been through so when you see my movie the ice
20:46
cream man the story you gonna say man Master Pete been through all that yeah but God saved my life spare my life and
20:54
that's why I'm keep going and that's why I'm able to celebrate with us so this a celebration to a cele
21:00
Congressman Kelly how can you how can you contribute being in New
21:07
Jersey one of the 10 tolls down representatives of New Jersey how can you help P out how can y'all work
21:13
together with this concert man well first of all I I salute the things that P is doing now man and
21:20
showing the growth for the culture even just how we started you know in Independence he showed people from the
21:27
beginning how to go at it and get it you know what I mean and and now it seems
21:32
like he is showing you that we can't grow up like you know how I ran my campaign sway I mean you guys were there
21:38
from the beginning you Heather my sister so I always talk about hip hop growing
21:44
up I tell people when they look at me me being the first Platinum selling hip hop artist to ever win an elected official
21:51
see in the United States of come on man you know I tell him you know and I had
21:57
this I had this conversation with face too because all of my my My Heroes all of the people that came before me that
22:03
ran for office they lost you know I'm the first to win in the in the in the
22:08
country other than shine outside of the country you know and believe you know so I tell them that when you look at people
22:15
like myself when you look at Master P when you look at the people who are doing things continuously this what hip
22:22
hop looks like grownup yeah you know this is grownup hip hop you know what I mean I know we we got the shows growing
22:29
up hip hop and all of that type of stuff which is dope but we are what hip-hop looks like already grown up you know and
22:36
and I love that I I love that that P is doing that but we got you know we got fickle people in New Jersey just to keep
22:43
it honest you know what I mean because like P said they will come out and they will they will buy their tickets to
22:50
go all day no limit soldiers but when you say that it's a certain type of
22:56
concert when you say that it's a black history concert and you say that the you have to understand that there's people
23:01
who have their their footprint on the ground who's been putting in this work and doing this work for so long in in
23:08
cities like nework New Jersey and Beyond and they want to know how can they be included not just myself as an artist
23:17
but how can those people who have been putting in the work on the ground be included on this level at this magnitude
23:24
so that they can show that their worth is not going um unheard their voices are not being
23:31
unheard so I would love to get with p and point out to have the locks on the
23:37
bill super dope you know what I mean to to so I'm G tell you this I want to tell you this right and I don't talk about it
23:44
that much my team hope foundation.org we help so many different inner city kids I
23:49
go into the worst places and so I've been in I've been in Newark for over five years at in dealing with schools
23:56
and so but I don't talk about it I just my part and I'm not I'm not about to change this concert from being a black
24:02
history concert because I want our people to be able to see that yeah you'll be able to come and turn up but
24:08
I'm going to educate y'all to what we come from and I want I want our kids to know that because I I said the reason
24:15
why we doing this I'm like we never had a black history concert hip-hop concert this don't make no sense and so I'm like
24:22
well who are the music people that came up in black history that we could go and
24:27
educate we start right there our kids don't even know yeah and so uh our kids
24:33
don't know who mega mega EV is They Don't Know M the king you know they don't know Malcolm X they they don't
24:40
they they don't they don't know these people and so it's like but y'all know every hip hop artist now but y'all got
24:45
to realize that it's bigger than that so we have to let their minds explore and so we don't have to do everything to
24:51
show it so I I help in so many different cities so I'm just telling y'all y'all go to Team Hope foundation.org we in
24:58
California we in New Orleans we in Newark we in uh St Louis uh we in
25:04
Memphis so this is me doing this so imagine that's why I make these create these products and Brands because the
25:10
more I make the more I can give I want to be able to help inoc City the kids and save some of them lives cuz I was
25:16
once one of those kids think about I never had a bed till I went to college and so to be able to to show our kids
25:23
and educate them and and to be able to to be up here with uh Tiana V Johnson so
25:30
that like this is a this is a black that yeah that's actually out there we do we
25:36
educate our people we go in some of the worst schools we in DC we in different places get in front of the camera so
25:42
they can see your face come on so we actually go out here and do this like we don't we don't play with this like we we
25:49
make it happen and so to have a woman I do I do know this though Pete I do know
25:55
that that my people have you have you right for for a few years people have been saying yo P is over here and and I
26:02
always said in the city why nobody know that P is doing this over here like I think you did something with your seral
26:08
at George Washington Carver School a couple of years ago you did something with with a nonprofit like I get those
26:14
phone calls because I'm still I still got the way I move bro to be honest with you from the bay everything I do in the
26:20
bay to everywhere I just don't BR I don't think we have to talk about I just show up and do what I do i' embarrass so
26:25
many of these kids in these cities so I'm like I'm tired of bearing kids let's educate them let's catch them before you
26:33
know what I'm saying think about it nipy hustle went through my program in the e8th grade wow that's how we built the
26:38
relationship so that's what people Urban Bourne go look it up uhhuh he was in there in the eth grade I didn't know
26:44
that and so we've been doing this a long time this 25 years plus doing this so this is not no overnight thing so I I
26:52
don't know if you know Janelle Janelle Lang like man like we've been doing this so he from the bay so he that's one of
26:58
the ogs from B like we like man let's go save these babies and so that's how we created Urban born and so you know we
27:04
have kids come from all over the world and we about saving them and so that's what this about and so Tiana like the
27:11
educational stuff that we do right yeah a lot of you think a lot of people they don't even want to come to these schools
27:16
Y and I watch this man day in and day out give and I mean and like he said he doesn't say at all I'm watching him do
27:23
it with his own money and so it is hard we do call we do try he does like to ask
27:28
and he you know cuz he's just out here doing that work but it's true like he's doing it with his with his heart you
27:35
know what I mean if I and my friends y'all let's go to the club or let's go
27:41
on a vacation everybody coming up with 100 200,000 right I got rich friends if
27:47
I say let's go help these kids jet tell you I'd be like okay just give us 10,000
27:52
all right all right P I'mma send it now just know what don't worry about it bro we going to take care of so Team Hope foundation.org we've been taking care of
27:59
kid inner city kids all over the US and and we building and getting bigger and these products and Brands I created
28:05
Miller Family Foods so I'm like you know what we're going to create Mill of Family Foods healthy foods for people
28:11
that look like us to be able to sell to everybody and so this is the way we can constantly keep giving we constantly get
28:17
into these schools and we they can't say nothing because these are healthy products and so it takes that growth but
28:23
it takes us coming together and our people really don't want do we we'll come together on some foolish
28:28
think about it we'll be on the front of uh what it is uh chicken sandwich thing
28:34
no the shade what it is the yeah we'll be on the front of that if we did something wrong right right yeah but if
28:40
we did something positive they be oh man that's just too positive they won't po well I don't about sh but Outlets won't
28:47
even post the positive they don't because it don't appeal to the algorithm they want to wait till you get in trouble yeah and then then it circulates
28:53
give it up for master pink let me uh Mr Kelly Mr Kelly I want to thank man I'll get information where y'all can connect
29:00
okay all right hey salute to Master P man yes sir my brother I appreciate you
29:06
man do pre Kelly DB oh get him back get him back uh DB you had a question yeah so Pete um I remember when I was growing
29:12
up first of all I saw a photo going around on social media of you Mac and I think it was KC from Beats by the pound you guys were just sitting around and a
29:19
lot of people were happy to see you all back together and I remember when I was growing up and like No Limit was was
29:24
having that crazy run that they had and the thing that stood out to me now when I think back about those years is how
29:29
you would always put almost like an ad in the back of every album of all the upcoming albums it could be Mac it could
29:35
be Kanan Abel fiend you know silk whatever it was but it was like here's what's coming next and if it was
29:41
somebody that might not have gotten that radio play but you still were like oh okay Matt got an album coming I'm going to check this out where did that idea
29:48
come from because it was brilliant way to Market your your artist yeah cuz I just want people to know that uh 10% is
29:55
your talent 90% is the the business and that's where the whole marketing come
30:00
from cuz everybody think it's about the talent like you can create anybody with little Talent with the 90% business and
30:08
marketing that you put behind it so I had to put that stuff everywhere because I said if one thing break then I want to
30:13
break 10 other things I don't want it just to be about me so to have a producer like KLC which is I mean I call
30:21
him the hottest in the game like he been I mean KLC is is probably the best thing
30:27
ever happened to the out and uh he came to the Bay with me and then was like man let's go back home let's make this music
30:34
and I mean we went from selling no records to over 100 million records and and I like I'm saying and and having Mia
30:40
X Mia X is probably one of the shout out to Mia I mean I mean we got we got to
30:45
give a round of applause because abely she been doing this for a long time she is the queen of the South she is one of
30:52
the top artists that ever to do this and to oh shout out to Mr servon I got shout
30:58
him out Mac uh my daughter symphonique uh man fi I mean uh Chopper
31:06
Chopper was just an accident so shout out Chopper Chopper style man your brothers yeah my brother silk the Shaka
31:12
man man oh also the Walker Fame the the Nola Walker Fame I want to tell you about the Nola Walker Fame is all about
31:18
putting these Trailblazers out there so we we just did the big dogs with Lil Wayne and all those people right but I'm
31:24
I'm coming next with juvenile um I'm coming with Soulja Slim we be able to put they Nola Walk of Fame
31:32
on Canal Street I'm the first black man with real estate on Canal Street to be able to do wow so we have our own Walk
31:40
of Fame and so so this is something that's going to be incredible I'm I'm putting uh Magnolia shy I'm putting uh
31:47
Miss T uh I'm putting uh KLC I'm putting silk to Shaka this going to be Essence
31:54
week so I'm coming back in essence week with them uh who else D1 give D1 oh no D1 let me
32:02
tell y something I'm about to I'm about to I'm about working on a song with D1 okay okay D got to get on that Walk of
32:09
Fame D1 coming but that's I got to put the you know you got to put the Pioneers first yeah so uh so I'mma put Manny
32:16
fresh so it's going to it's going to be big y'all and then all the other people that deserve to be on there but D1
32:22
coming D1 is my dude currency coming I came cuz that's what I was doing in New Orleans I had to go to everybody but I
32:29
can't wait to put Soulja Slim on there he he deserve it uh just somebody
32:34
that really put out for the City of New Orleans and uh and I'm definitely praying for my brother SE man that he he
32:41
be able to get out soon and then get back into is it likely what does it look like no we we praying man okay we
32:48
praying and uh you know you got you just got to keep growing you got to put your trust and faith and God and that's what this about with me so I feel like prayer
32:55
heals everything absolutely Master P is here I'll be remissed if I don't go to these phone callers real quick but do it
33:01
all wanted to say something in closing go ahead bro hey man in closing p man I just want to thank you for all that
33:06
you're doing man once again for the culture man especially bringing that that give to to nework New Jersey and
33:13
man I would love to to sit with you man and build with you get on the phone or something man and make it even that
33:19
extra you know give it that Jersey love added on to what you already doing man since you going to be in the city man
33:25
and welcome you to the city and and show you so much love man we we would definitely love to turn out turn up with
33:31
you I appreciate it my brother hey brother thank you for calling in and always support man all right do for real
33:36
right Co just make sure P get theway make sure P get the info man one million
33:42
know how we do okay already done say less mil have a beautiful day brother we
33:47
got you and we also learning here too sway that the Mr Ice Cream Man TV series is casting at the concert yeah yeah at
33:54
the concert you're going to be casting for the TV series so let me tell y'all what y'all realize right so when I was
34:00
coming up in the game I was coming out here to New York and trying to build my brand so I went to a bunch of the clubs
34:07
to get my record so you're going to see that you're going to see that process that I went to being on the road selling
34:13
the the CDs and cassettes out the trunk of my car and so I was actually in New York so you're gonna meet a bunch of the
34:19
people that I was running into in the clubs and stuff that I was going into in the studios so this is a big part cuz
34:27
you know once you in the music business you got to go to the east coast you have to you know especially we was in was in
34:33
the South they was in California but then say oh this real I got to go test
34:38
this like though when you first came to the east Co you know what to be honest with you it was crazy because the East
34:44
Coast really took me in because when I was singing B body they was they was Rowdy out here so it was like I go in
34:51
the clubs they was feeling it and so you know I had my big old donkey gold chain
34:57
on my gazelle you know what I'm saying yeah so I was in the club so you get a
35:02
chance to see me as that kid that was just trying to make it and I pull up
35:08
everywhere man I pull up with my No Limit van and you know in these hoods talking about I got some music I'm
35:15
trying to sell my music and so it was love so you guys going to see that so we definitely will be doing the casting
35:20
call so we'll be able to people could bring in because I want to make sure I have real East Coast talent in into this
35:27
movie so don't come as us now come as us as younger yes right so February 28th
35:33
man and then some of y'all want to be police and all the rest stuff you could be older people to be the police and and
35:39
the teachers and the parents all right all right let me take some calls here okay Erica is in Dallas go ahead Erica
35:46
ER real quick real quick Southern Girl granola Southern Girl granola in the building she owns a company called
35:52
Southern Girl granola wow that's right and I want to be another product with purpose that's what I'm trying to aary
36:00
of Miller Miller's food yeah no but what she's saying is so what I do is right and she right so I promote these Brands
36:07
I call them product with purpose so not only you could have a brand but you got to be able to give them back to the
36:12
community or doing something with these products to make a difference and so I actually market and promote so yeah send
36:19
us the send us send us the product so we could put it out there for you well dude they can attach to the goodness of
36:25
Southern granola as well thank you for your love for your all right mention us when you send it
36:30
okay I got most definitely thank you guys love ER you're a citizen Erica let's go to the DMV T's On the Line go
36:36
ahead t t hey T hey T hello can you hear me yes happy New Year everyone this is T
36:44
from the DMV by way of Detroit we met in we met in uh New York at the amplify
36:52
event and I gave everybody those little uh tags for your keychain tag oh this is
36:59
this is you remember at the out we did a year end event and we rented a whole building five floors and people came
37:06
from all over the country and they brought us gifts T brought us you brought us key what was it like
37:12
keychains yes that's said keychain and I used the logo from the flyer that was
37:17
sent to us and I put your names on the back great I also met with you guys in
37:23
Jersey um when you had the event with Heather be that's so your question for Master P so for Master P like I remember
37:31
the first time that I heard him on the station um and he talked about
37:36
outthinking your surroundings I will never forget that because yes that's she made the poster
37:43
yeah yeah yes that's me and so I'm here I'm sitting here listening to and looking at your website I am an
37:51
accountant um I've been an accountant for over 15 years and I used to go into
37:56
the schools talk to the children about resume writing and bookkeeping or like
38:02
keeping your finances and I wanted to see if I could partner with um Master P and maybe be a part of a panel and just
38:09
discussion like I really would like to you know see if there's a way that we kind of work together um I just felt
38:17
moved to call and say something um yes sister I have TI here so you on the
38:23
website on the masterpie master class uh go on there and hit and then Tiana hit
38:28
you back and then we'll and then we'll go from there because that's what we doing we even going to do I think we going to do something after that concert
38:35
we gonna do like a a a a music uh entertainment Summit so U that'll be
38:42
good that's awesome I used to do production accounting for like the Neo Soul movement okay so I'm very familiar
38:49
with a lot of different things um I would love to offer my service and
38:55
assist with maybe a digital book ebook for kids to kind of just go to that
39:00
website t t go to that website will okay thank you T you're a citizen
39:05
T Trac you want to ask that last question yes yes yes I would love your business perspective on something P
39:12
because when you mentioned how 90% of marketing is what goes into creating a
39:19
superstar and 10% of talent yeah I want to know if Bots falls into ethical
39:26
marketing strategy IES for you we're having a lot of conversations about that um primarily stemming from Kendrick and
39:33
Drake's beef you know folks were saying Bots were used on both sides right now um Drake dropped his Petition of
39:39
accusations against umg and Spotify claiming that Bots poola Etc were used
39:45
to boost the streams of not like us what are your thoughts on Bots as a marketing
39:51
strategy yeah for me I just feel like um it's just the times that we live in
39:57
right think about we was talking about how I had to take all these sorts magazines and and what I done back in
40:03
the days with the sorts uh being able to control the way people see product
40:10
because think about it look at us as African-Americans right we go by what we see and if and if and if it's big and
40:18
this is the way to brand and to sell it then you then you're brainwashed by it so I just think that it could go two
40:24
ways it could go good or it could go bad if it depends what side you on okay and
40:29
so I just think that um it's all an opinion because you don't really know
40:35
what's going to happen but we have to constantly keep up with technology and I think that a lot of us are looking for
40:41
excuses or saying this that or whatever we really don't know I think I think
40:46
it's nothing because these are two of the top artists in the world right now and so the the life going to
40:53
be like this here cuz we was once that yeah you everybody going to go down whether it was Michael Jackson think
41:00
about it Prince they was the top of the game but after a while it's just that now we got so much access to these
41:06
artists and so don't matter how big you get that time is going to come to somebody else new is going to is going
41:13
to come whether they goingon to are they going to are they going to make a beef song about you or they going times are
41:19
going to change it's called the changing of the god and so I just think that we just got to get out of being in our
41:25
feelings and we got but that's why we keep saying wisdom is so important we got to prepare yeah prepare for the
41:32
drought think about it prepare for the drought because you only could go so high in this game let's be honest once
41:38
you get to the top of the mountain what happened you just be so that's why we got into all this other stuff y'all I
41:44
want y'all to know like I love even what what what Drake got you got the clothing you got all these different things like
41:51
you going to be at the top of the mountain for a long time then somebody else going to come and then whoever else at the top now somebody else going to
41:57
come after that it's just going to keep going that's just how think about it swear when I was time we thought for us
42:04
conscious daughters was the biggest thing in world let's be honest no for real y'all like like we we didn't see
42:09
nothing no bigger than that right like those was the hardest girls the next thing you know you got you got M ex you
42:16
got all these other different girls know coming it's like but we all we knew was conscious daughters when we was in the B
42:24
hard e0 sister uh timer timer sugar tea Su think about it
42:33
y these was the people but think about look how big E40 them was and E4 still
42:39
doing it but he prepared he still got into the other stuff he got the food got you know bus he still could live the
42:45
life that he that that's what I tell people all the time but when you get caught up and that's why I say financial
42:50
literacy and wisdom is so important yeah even with me I don't need to fly private jet even all the money I make I don't
42:56
need to fly private jet everywhere I go I'm going fly a private jet if I got to be in three places at one time but if I
43:03
don't I'm getting on a regular plane first class though guess what if they don't have a first class seat and I got
43:10
to get here I'm going to sit wherever I come from the project I just told y'all I slept on the floor till I got to
43:15
college so you still have to have humble beginnings and you got to stay in it and you got to know that this is all a
43:22
blessing even for a black man to get this type of attention in the music business
43:27
like you did something so be thankful and be grateful and that's the way I live I'm going to be thankful Master P
43:33
man let's get this man a round of applause citizens I hope you enjoyed this don't forget the black history
43:39
benefit concert is February 28th at NJ PAC in New Jersey and wear camouflage
43:44
okay wear camouflage why now and then also they're going to be casting for the Mr Ice Cream Man TV series so come in
43:50
costume come in wardrobe all right you could go to masterp concert.com or go to
43:57
Master yes to get your tickets L supported proceeds to support team hope
44:02
shout out to Tiana Von Johnson entertainment we okay and it's in a beautiful venue
44:08
I'm telling y'all trust me trust me I love you brother yes sir love come on man we here man we are here brother I
44:16
appreciate you whatever we can do we are on board okay and thank you P for the
44:21
love of mankind they never believe my track stories all right that concludes our show for today man all right we'll
44:28
be back tomorrow
#Arts & Entertainment
#Charity & Philanthropy
#Concerts & Music Festivals
#Events & Listings
#Music & Audio
#Urban & Hip-Hop