NBA Commissioner Adam Silver Named SXSports Featured Speaker at #SXSW2016

“Rappers wanna be ball players…Ball players wanna be rappers.”

NBA culture and the music world continue to rapidly grow closer together as the years go by. Whether it is a stellar point guard like Damian Lillard ripping the mic or countless “Jordan of Rap” metaphors, even most recently Drake’s infamous “Steph Curry with the shot boy” line – the influence they have on each other is undeniable.

NBA Commissioner Adam Silver and SXSW clearly have taken notice as Silver has been named the SXSports Featured Speaker at this year’s SXSW in Austin. As if you needed any extra incentive to attend the popular festival with all of your favorite artists and film surprises, they have now started catering to Sports fans. Game. Set. Match.

If you want to check out the Adam Silver panel along with many other activities spanning from March 11-13 be sure to stop by the SXSports website or for more information.



Icon of hip-hop culture and a pivotal part of the MTV News team, Sway has been a staple of the music-news arena for more than a decade. From giving Eminem, Notorious B.I.G. and Tupac their very first radio airplay on his local show in the mid-’90s to providing television viewers with their first good look at some of today’s hottest celebrities in music, film, fashion and sports. Sway has been there for some of music and the world’s biggest moments.

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