This weekend July 15, will kick-off Mass Appeal’s celebration of 50 years of Hip-Hop. That first project release will be DJ Premier: Hip Hop 50 Volume 1. DJ Premier exclusively produced 5 tracks featuring Nas, Lil Wayne, Run The Jewels, Joey Bada$$, Remy Ma, Rapsody, and Slick Rick.
Back in 2022, Mass Appeal announced The Soundtrack that will encompass 10 EPs of all newly released music new music curated by Swizz Beatz, Mustard, The-Dream, Mike Will Made It, No I.D., Hit-Boy, Take A Daytrip and Tainy.
2023 marks Hip Hop’s 50th anniversary, Mass Appeal developed #HipHop50 – a massive cross-platform initiative aimed at celebrating Hip Hop’s momentous anniversary in the most authentic and globally impactful way possible. #HipHop50 is a multi-year celebration that includes strategic partnerships and immersive global activations – all accompanied by charitable elements. As 2023 approaches, #HipHop50 will create once-in-a-lifetime moments featuring the iconic voices that have transcended culture.
“It’s an honor to kick off this iconic Hip Hop 50 music program. Hip Hop continues to inspire fans across the globe and it’s incredible to think of what the next 50-years will bring” – DJ Premier
The entire series will be distributed via Mass Appeal’s new deal with The Orchard. Bringing together some of the biggest names in Hip Hop, this project will further solidify the #HipHop50 movement as it not only captures 50 years of culture but will also honor some of the latest and greatest to do it. A portion of all #HipHop50 proceeds will be donated to various charitable organizations, including, the Universal Hip Hop Museum set to open its doors in 2024.
DJ Premier: Hip Hop 50 Volume 1TRACKLISTING:
Lettin’ Off Steam Feat Joey Bada$$
Remy Rap Feat Remy Ma & Rapsody
Beat Breaks Feat Nas
Terrible 2’s Feat Run The Jewels
The Root Of All Feat Lil Wayne & Slick Rick