Fashion

Look As The Weeknd Reveals The PUMA IGNITE EvoKNIT Wave

The good folks over at PUMA are no strangers to style, and today they are back at it. This time around PUMA taps their brand ambassador The Weeknd to showcase their latest campaign, and the PUMA IGNITE EvoKNIT Wave. This eye-catching new design features a gray, and black sock-like engineered knit upper.

The kicks are then accented by a medial and lateral support and lacing system boasting upgraded flexibility and comfort in the process. The kicks sit upon a clean IGNITE foam midsole that keeps things tonal along the way. The kicks are exclusively available now at PUMA Lab Powered by Foot Locker, don’t miss out!

Photos provided by PUMA

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Icon of hip-hop culture and a pivotal part of the MTV News team, Sway has been a staple of the music-news arena for more than a decade. From giving Eminem, Notorious B.I.G. and Tupac their very first radio airplay on his local show in the mid-’90s to providing television viewers with their first good look at some of today’s hottest celebrities in music, film, fashion and sports. Sway has been there for some of music and the world’s biggest moments.

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