The future is here, now and technology is playing a massive role in that. The way we consume information, share moments and connect is changing daily, and today it seems like a big change is coming. Today the word on the e-streets is that Live Nation, MSG, Roc Nation and other companies have invested in the real-time location-sharing technology startup InSite Applications. This move finds the companies pairing up with Silicon Valley investor Ron Conway and other private investors who are backing the company. The goal is to improve the live-event experience for spectators at live events of all sorts from sports to concerts and more.
The move should come as no surprise as we are constantly depending more on mobile platforms for our information and staying connected. WME/IMG President Mark Shapiro stated: “Whether it be our talent with their inner circle or the end consumer at our events, there’s a tremendous amount of value derived from knowing where your friends are and what they’re doing.” He added, “InSite Applications has quietly built the best location-sharing product out there, and we believe they have the opportunity to be the next breakthrough technology company.” Noah Tepperberg of the TAO Group also spoke on the move, adding “Our DJ’s, Hosts, Promoters and a large group of our guests have been using the beta product at our nightlife venues across the globe.” The main challenge now is to create a product that offers proprietary technology and strays away from the norms of existing social media applications. The word is that InSite Applications is finalizing an official launch plan which will include a mobile application on both iOS and Android platforms, though no word on when that is coming. Keep it locked for much more on this coming very soon!
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