Kendrick has been able to stay relevant and hot since he first released the track, “The Heart Part 4” earlier this year. He then has yet to make any mistakes on the rollout of his new album DAMN. Kendrick has found a lane of his own with his deep subject matter, and commercial success and now he is on the cuffs of eclipsing greatness.
This is the fourth visual we have received since the “HUMBLE.” Video dropped earlier this year. Kendrick has had great success with all his visuals so far this year. Each video correlates for each track, especially the “DNA.” and “ELEMENT.” music videos.
The new music video for the track “LOYALTY.” comes with a lot of backing inspiration. You can see in the video that Kendrick and his production team took some cool inspirational shots from the film Suicide Squad. Maybe Kendrick is telling us that “LOYALTY” to him means that crazy infectious love that the Joker and Harley Quinn had. The video depicts a lot of imagery in it. Each different scene represents an imagery of vices, faithfulness, and morality. We even see Kendrick get into a street fight for Rihanna in the video.
This video is sure to keep Kendrick’s name headlining across the internet while he continues his tour, which has been amazing so far.
Watch the video below as Kendrick and Rihanna depict their imagery of the word “LOYALTY.” to us.