Kendrick Lamar, Reebok Break New Ground in “Respect the Classic”

This entire Reebok and Kendrick collaboration has brought back some proud memories/good feelings of Reebok, Jadakiss and Iverson back in the day while still maintaining the originality/vision of Kendrick. From the time he was 13, one of Compton’s finest knew exactly what he wanted out of life – putting his pen and lyrical skills to the test as he walks tall in his brand new Reebok Perfect Split shoes.

“In a world where content is increasingly disposable, Reebok Classic celebrates creative art forms in their most real and original formats. Nabil’s distinctive aesthetic features a nostalgic edge, using vintage film equipment to capture Kendrick at his most raw and characterful. Kendrick shares his first experience of the Classic Leather through a candid film that celebrates individuality, inspires self-expression and is rooted in authenticity. Respect the classic to create the future.”


Icon of hip-hop culture and a pivotal part of the MTV News team, Sway has been a staple of the music-news arena for more than a decade. From giving Eminem, Notorious B.I.G. and Tupac their very first radio airplay on his local show in the mid-’90s to providing television viewers with their first good look at some of today’s hottest celebrities in music, film, fashion and sports. Sway has been there for some of music and the world’s biggest moments.

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