Celebrity Interviews

Jimmy Iovine Unedited: Discusses Cultural Appropriation, Death Row Records, Apple Music Challenges and more

Very seldom does Jimmy Iovine, Founder of Interscope records & co-creator of Beats By Dre, step out and speak to press for interviews. Today, Jimmy swings by Sway in the Morning to lay it all on the table.

Before Interscope, Jimmy was a rock producer and engineer for legends like John Lennon and Bruce Springsteen. So, the first time he really took a listen to hip-hop was when Suge Knight and Dr. Dre came to his office with The Chronic.

While in-studio, Iovine opened up some more by touching on the violence inside Death Row and Suge Knight’s desire for Dr. Dre to leave the label. From the structure of a label to allowing the artists to express themselves — despite the fury it brought on to the rest of the world — Iovine stood by his artists.

Watch below for more candid talk about “black music” and cultural appropriation from Iovine’s eyes. Plus, catch The Defiant Ones, directed by Allen Hughes on HBO, July 9.

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Icon of hip-hop culture and a pivotal part of the MTV News team, Sway has been a staple of the music-news arena for more than a decade. From giving Eminem, Notorious B.I.G. and Tupac their very first radio airplay on his local show in the mid-’90s to providing television viewers with their first good look at some of today’s hottest celebrities in music, film, fashion and sports. Sway has been there for some of music and the world’s biggest moments.

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