Jay-Z has partnered up California based cannabis company Caliva and launched a cannabis line called Monogram Friday. Monogram is the latest of Jay-Z’s businesses, the Hip Hop Icon first ventured into the business when he launched his clothing line called Rocawear in 1999. Jay later founded the sports bar chain, 40/40 Club in 2013. In 2015, he acquired the tech company called Aspiro and also launched Tidal, a music streaming services. Prior to launching his own cannabis brand, Jay-Z served as Chief Brand Strategist for Caliva since July of 2019.
Caliva released a press statement from the brand that says Monogram seeks to “redefine what cannabis means to consumers today. In an effort to provide a more tailored customer experience, the brand will also launch through a best in class e-commerce platform dedicated exclusively to its singular product line. CEO of Caliva told CNN Business “We think this is a sea (of) change in terms of the visibility to the industry,” Dennis O’Malley said, “We take this partnership with a lot of responsibility, a lot of humility, a lot of accountability moving forward.”
The website gives no indication of when the line will drop, but according to the site “MONOGRAM MARKS A NEW CHAPTER IN CANNABIS DEFINED BY DIGNITY, CARE AND CONSISTENCY. IT IS A COLLECTIVE EFFORT TO BRING YOU THE BEST, AND A HUMBLE PURSUIT TO DISCOVER WHAT THE BEST TRULY MEANS.” There are other familiar names who have taken to the weed industry. Snoop Dogg, Whoopi Goldberg, and even Martha Stewart have all had their own lines. A playlist called “Monogram: Sounds From the Grow Room” was also released this week on Jay-Z’s streaming service platform, Tidal. It’s got Bob Marley, The Beatles, and Rihanna.
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