Instagram has announced it’s new @Music channel, a look into the photos and stories behind those that create music and the community that surrounds it. The first photo on the account details the new platform in this way:
The music community is –– and always has been –– an important part of Instagram. For the past four years, we have become the home for artists big and small –– a place where people across the musical spectrum come to share stories, reveal their creativity and connect directly with fans.
Today we’re launching @music, a new account dedicated to exploring music around the globe, from those who create it to the community around it. Each week, we’ll take a look at the musical experience on Instagram. That means showing you a different side of artists you know and love, like Questlove (@questlove), and introducing you to up-and-coming talents from around the world, like Tricot (@ikkyu193). It means highlighting music photographers, album illustrators, instrument makers and, of course, fans.
In the Instagram tradition, we will also welcome community participation with a new, music-themed monthly hashtag project. Music is a huge part of all of our lives here at Instagram. It’s a passion of ours, and we know it’s a passion of yours. So follow along at @music –– we think you’ll discover something new.
Posting short profiles on musicians and those involved in the music industry, the new platform will aim to show another side of what goes on under the bright lights. What are your initial thoughts on what Instagram is doing? Will you be following along? Head over to our Twitter@ and let us know!