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Xzibit’s Truth Behind 'Kingmaker' Album 🎤🔥 | SWAY’S UNIVERSE
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May 30, 2025
Get ready for an exclusive interview with Xzibit on "Sway In The Morning" as he shares the truth behind his upcoming album, "King Maker." 🎤🔥 From his evolved approach to music-making to reflections on his journey in hip-hop, Xzibit opens up about confidence, authenticity, and staying true to the craft. He also discusses collaborations, the legacy of lyricism, and his personal transformation, offering fans an unfiltered look into his life and career. Don’t miss this compelling conversation about the state of hip-hop, the need for authenticity in the industry, and Xzibit’s vision for the future. Whether you're a hip-hop purist or just love real music, this one's for you! Hit that subscribe button for more exclusive interviews and insights from Sway’s Universe. 🎶🔥 #Xzibit #KingMaker #SwayInTheMorning #HipHop #snoopdogg #eminem #rap #hiphopmix #pimpmyride CHAPTERS: 00:28 - What Changed for Xzibit 06:34 - Golden State (Xzibit, Ras Kass, Saafir) 12:57 - The Wake Up Show 17:27 - Corruption in the Music Industry 19:55 - Meeting Dr. Dre: A Turning Point 22:38 - Hitting Rock Bottom: Personal Struggles 28:04 - Xzibit’s Record Label Issues Explained 34:48 - Pimp My Ride: Cultural Phenomenon 40:00 - Your First Movie: Acting Journey 43:40 - Working with Dwayne "The Rock" Johnson 47:15 - Experiences That Shaped Xzibit’s Career 50:15 - "Everywhere I Go" ft. Dem Joints 52:20 - Xzibit on Redman's "80 Barz"
View Video Transcript
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king Maker king Maker we got the legendary MC the one and only exhibit
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Liquid Crew it's in the building king Maker that's from his new album yeah man
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play it at my funeral play this at my funeral that's how we kick it that's how we kick the whole album off man crazy
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play this at my funeral exhibit said I got my camera
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here guys the difference between this album and other albums that you made in the past
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King Maker is that in the past you were making music and creating with doubt yes
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what did you doubt um it you don't know you I think everybody has um anxiety
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when it comes to feeling accepted okay um in a in in in a world where there's
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so many options in hip-hop at the time it's so diverse everybody was trying to make it right uh but in music you don't
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know you made it until you made it right so I didn't realize what was happening you know the confidence didn't build I
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had a certain amount of confidence because it was it was built off the skill of of what we were doing and and
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you know live performances but once you grow into your sound and you grow into
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and you can use your instrument in a way that it's e it's effortless you know um
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and now I'm now I'm I'm deep diving on what I'm actually saying you know and
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and and the messaging and and telling the truth about my circumstances and feeling comfortable with that you know
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um there you know saying things for shock value isn't where I'm at right now
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you know this is about a transfer of information mhm this is about the keys to my kingdom and you could do with it
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what you will um speaking from that is is what empowers me now you know uh I
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want I I'm doing music cuz I love it not cuz I have to because I couldn't I feel like I owe my
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fans this record i they they deserve to see me in my best form they deserve to
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see me at my healthiest um they deserve to see me you know in in in this place
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um I don't think I've been a This album for to me uh I made this for me first and it's the only album that I've ever
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done that from the first note to the last is exactly the way I want it
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exactly the way I want it and I I can't wait to go out there and give them this version of me you know exhibit man i
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love it you said that you now know what you want to say
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how you want to say it and who you want to say it to oh yeah who are those people
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what I want to say is uh stop giving a [ __ ] what people think
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about you and and do what you need to do um and and live in your planet run your
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race don't don't compare yourself to anyone else um you don't know what your future has in front of you um the people
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I need to say this to are the people that really love lyricism they love hiphop they love they they don't care
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about the semantics that go along with the or the WWE type uh stuff that goes
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on around an artist this is about you know music and and how we communicate um
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I only learned about I I knew what was going on in New York because uh and and how people dressed in the slang because
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I listened to the music i wasn't there you know what I'm saying but that's how we communicated though the the I I knew
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what was happening and I I I kne I could find I could put myself in that place because the music took me there we got
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away from that somewhere you know that's what attracted me to to to to making music so um and and and lastly you know
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how I'm supposed to be saying it um I just need to tell the truth you just need to tell the truth just tell the
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truth well you ever lying no no it's not it's not like that it's not like that but I mean you we come from a place
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where you know battle rapping is you know you saying all kinds of wild [ __ ] yeah you know what I'm saying so it's
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not like necessarily oh I'm not telling the truth yeah i'll do some wild [ __ ] but this is not time for that mhm in 2025
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there's no shortage of fluff music there's no shortage of mis messaging there's no shortage of of [ __ ] out
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there and it's like drinking from a fire hose because you know any idiot with Wi-Fi can call himself an artist and put
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some [ __ ] up and then get in the way of a real artist you know um I think those those lines have been blurred so So now
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I think because it's been going on so long um the crowd is kind of the the
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audience is starting to wisen up and now I feel like they're going for authenticity you know when you look at
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the you know the the David and Goliath that uh uh thing that just happened between Drake and Kendrick and and and
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how that played out you know both phenomenal artists uh but I think that people are have get been you know saw a
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real lesson you know this is not about a popularity contest this is not about you know about records sold and all that i
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mean both of them are selling tremendous amount of units but the the focus is different you know the skill you know be
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not not being dismissive of Drake you know what I'm saying but the skill is what I'm I'm I'm I'm most attracted to
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right and so when you look at you know pop records it's same struggle that we had back in the day you know it was like
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it was like okay yeah but you know he's dope but he ain't this because this sold this you know what I'm saying i think
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that age-old argument is starting to kind of boil itself out and so now I think hip-hop has grown to a place where
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we need subdivisions in hip-hop there needs to be adult adult contemporary hip-hop there needs to be rage hip-hop
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there needs to be alternative hip-hop there needs to be different categories because you kind of it's expanded to the
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point now where you know you can't lump all these one people into one thing and just call it that yeah you know because
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it's different people listening to different things has taken it's taken leaps and bounds there's rock music that
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has been merged into hip-hop there's country music that have been has been merged into hip-hop so So it's it we
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experiencing growing pains for a 50-year-old genre you know what I'm saying and Yeah yeah but that's why it's
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so exciting now yeah because now there's no set path you don't have to go through
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a chain of command you can kind of get to your fans the way you need to yeah that's why it's exciting for me to drop
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the record now and use those things I was talking about this exhibit man round of applause for this guy i played this at my funeral you shout out Raz and
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Safir yeah ras Cass and Sapphir from Hobble Junction yes bay Area guy raz
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Cass from Carson and yourself um there's been this this mythological you know
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anticipation of there was at least of Raz you and Sophia putting out a album
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with the group Golden State right mhm what happened okay all right so tell the
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truth actually I'm going to tell the truth okay i'm going to tell the truth that's That's my That's my brand right
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now this was big heaven i don't see like this was like three juggernauts coming
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together that represented a like like how Jay-Z and X and Ju Okay that was the
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West Coast anticipated version of that right and that never happened okay okay
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so um everything was popping off um we had you know we we had just did the
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Multiply video um Loud Records and and everybody was excited about you know
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what was happening with my career um they gave me a bunch of money they said
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I was like "Listen I I before I do this next exhibit record I want to do a Golden State record." And so um they was
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like all for it you know Ras Me and and Safir um it it it we were all on separate
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labels um Sapphir uh was on Qu was it quest i think it was Quest right and
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Safhir and Ras was on Priority and I was on Loud now raz was having difficulties
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with Priority and so um when the deal came to the table Priority wanted to
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take 20% of RAS's earnings from the group ras immediately had a a a
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a problem with that and he was like "You [ __ ] don't do [ __ ] for my
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records and now you want to come over here that has nothing to do with you and you want to take from something that you
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don't have any rights to." And so that became the thing that's when he was like taking off and writing slave
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on his face you know what I'm saying yeah yeah yeah
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yeah yeah like like Prince you know what I'm saying i love rap that's when he went to the
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east coast and you know he stole the hard drives out of the studio and he was just at war with priority so he never
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signed a contract so I was trying to work through that work through that until I just got pressed cuz they had
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given me that money yeah and it was like you got to produce something so we had to I had to do another exhibit record
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okay right um and so it just it just and then from there it was just like you
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know it it just kind of dissipated from there okay right but we did but but but
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I'm glad you brought that up yeah and I'm not supposed to say this but I'm going to say it to you because you know
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in front of everyone the world okay um when Safhir passed me and Raz got to go
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up there and we uh we got to be in a room with all three of us were in a room with Sonni Chop Black shout out Chop
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Black um so we were in there and we you know it's tears it's you know it's
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trying to say goodbye it's difficult you know um and we're in this room and you know
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his son you know Safhir's son came and it was just family right then he passed
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and then you know we kind of went out we we it was good to connect with with everyone and then I came home and I was
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thinking about it and uh we we were working on the um the the
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the deluxe version of Kingmaker uhhuh and my son Tmaine my son was like he's
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like oh you going to get this feature from this guy from this guy he's like he's like dad I don't want I don't want to hear that where's Urass and Safir
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where is that like where is that song um and I was like I got something but then
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it hit me i was like "You know what i called Chop and I called Lil Sapphir."
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And turns out he has a whole album completed that he that he didn't put out
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reggie Safir safir uhhuh so they're going to give us that record we're going
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to strip down the vocals and I already talked to R me Raz we're going to do the Golden State album right now yeah and Oh
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my god and we're going to do it and we and and I want nothing from it i'm going to give it to my I'm going to give it my
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you know my portion to my son okay uh you know Rascast has two boys that's in Coast Contra they're incredible they're
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incredible they're going to be involved um uh Safhir's going Safhir little Safhir is going to be involved and and
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really I just want to build that that and give that back to not only the the the community uh and and the culture but
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for us you know what I'm saying like to honor Safir yeah yeah to honor him um
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the world the world could be a a cold place but you know we found a spot for
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each other and we found and we found that we sparked off each other with nobody well we we weren't in clicks and
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in groups and all that stuff yeah i was part of the liquid crew but I I've always wanted to be in a group and so
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when us when we all came together it was just so dope because plastic surgery was really the first time we actually got
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down i was a huge fan of Sophia yeah the first thing I heard from him was um the
12:02
uh battle drill battle drill and I and I was like why how does he I've never
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heard that kind of flow it very abstract and that's when I was like oh when I met him um it just clicked you know what I'm
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saying so when we got together and we didn't get to do that that's that's one of those things that that I wish could
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have happened in the moment but now the way I feel and and and my priorities are different we need to do that not only
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for Safir um but but for ourselves we got to push that across the line absolutely man man thank you for sharing
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that exhibit man that's that that was the age old question man whatever happened and and people would look at me
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and tech like we had something to do with it yeah no no but it's coming though i It's weird that we talking
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about that because literally I've been we've been dealing with this for the last two weeks like is is everybody on
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board to do this and everybody's on board to do it so that's going to happen I love that man exhibit is here and then
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for those who who don't know you know we we met through the wake up show okay we
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going to revisit that as you said some beautiful stuff yeah okay and um a lot of times with me cuz I don't talk about
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the history i I I just want people to dig it up and find it for for themselves and then you find out how many ways
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we've been connected to culture right when we first came to LA King Tech and I
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we started visiting the idea around 9394 and then u made a business deal with um
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Clear Channel which is now iHeart I believe um to syndicate our show and come down there right and we were coming
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down there hitting the ground running like we came down there full sprint we was like Michael Johnson HP you know who
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that is right don't do that he knows that I know X you know but but
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but there were there were other folks Like shout out to U Ch and C Minus shout
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out to Mike Nardone you know and King M shout out to Easy E Julio G Ruthless
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Radio you know shout out to the Baker Boys you know Big Boy all these folks were in LA and here come these Bay Area
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dudes right what was the What did you think like what was the perception back then of what the wake up show was coming
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to do you you what you got to understand is at the time in Los Angeles there wasn't a lot of places to be seen and
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heard unless you were backed by a label the wakeup show provided a a a place for
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people that had a certain skill set um that were respected in the region in the
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area that were making a name for themselves so when you made it to the wakeup show um you you first of all you
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had to be invited you know uh and when you were on the wakeup show it was your
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time to shine it was pre- internet um there was no there there was only a few
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places that you can get heard and so when you when you came up to Tech and Sway you better have your bars ready and
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you and and and and just know that it's gladiator school you know you gonna go up there with a whole bunch of other
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people that you know that respectfully are gonna do the same thing you do but you there to take somebody's face off
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yeah you know um you know and and we had to do it clean you know what I'm saying
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yeah yeah we had to do it clean so so you had to be prepared for these things and you know you couldn't just hop on
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live or hop on IG or or wherever you're doing or Tik Tok or whatever and be seen
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by millions of people so you know it was either Unity Project Blo um you know The
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Good Life uh or or The Wakeup Show you know yet you know all these other shows
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that were happening but the wakeup show was the place where you going to hear bars yeah you know and so that's where
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we cut our teeth it was like a badge of honor to be on the wakeup show and to be around all these other MC's you know
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like Chino Excel like you know what I'm saying power that Chino you know like like all these all these all these names
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that made their way into the game through your gate that you built for us
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you know um you and Tech um that was like that was it you know what I'm saying that was the way that we got on
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in LA you know if you was on the wake up show and you burned it down it was like they talked about that for the whole the
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rest of the week right it was big carmelita shout out to Carmelita shout out to DJ Revolution you
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know it was we had a whole uh whole squad but and we weren't easy man no you
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know you came in there and you kicked a mediocre verse i
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used to get mad like "Yo like oh that's you you think you could do better than that?" You know and we heard it too and
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when it was blood in the water that mean when somebody falling off you we immediately cut them off and then just start going yeah you know what I'm
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saying that's right yeah yeah you could smell when somebody falling off like a let me get this you know what I'm saying we kept it going do you remember the
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first time you came up the first time I came What was the the time you came up that you remember most
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man I don't know i was just happy to go there i don't know it was like it was like a ongoing thing like we would come
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up and and and you came up a lot yeah i came up a lot yeah yeah yeah but that was the thing like that's all we did is
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drink 40s smoke smoke weed and rap yeah you know
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what I'm saying and and and and get prepared for the wake up show in unity that was what we did that's what you did
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man i appreciate that man um this is corruption and scandal expose fake [ __ ] like open toe sandals open toe
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sandals leroy soprano welcome to the underworld bring
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you with a style like the equalizer equalizer come to
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open if you play the game if you play the game to play you play to win for
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your life or get your platinum for your platinum and night for the mic the overhead right like the height of a
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satellite make [ __ ] have to write night like Michael sacrifice
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come on man we got to jib it up in here come on man
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man at the back man that's crazy that was crazy man yeah you can hear how the
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You can hear my voice it the backwoods hadn't got in there yet
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really pristine and clean i was like "Yeah it felt like a young." Fresh lungs fresh lungs we We got a chance man we We
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We were very fortunate and now I am talking way of me and Tech because we we
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we we were always the we had these visions man way ahead of the game and and we always wanted to really we could
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play everybody anybody who was popular at that time would come by the show but we always wanted to highlight you guys
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right and so when we did this song called the anthem we it it was like
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calling together the the Avengers right you know we called on everybody that we thought was dope and that represented
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the uh the show And that included Rizza you know Tech 9 a young Tech 9 eminem
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eminem ferrell feral J felony chino Excel coogi Rap yes krs1
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in exhibit yeah man man and uh we we had everybody together for that one video
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you remember that i do yeah I do i had the dogs and I had on the the the jacket with the It was crazy man it was crazy
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right crazy yeah we had our dog Bolo we had Exhibit our dog Bolo and And we felt
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like Bolo and Exhibit kind of you know they resembled each other
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well thanks Wayey thanks thank you thanks yo but that was uh uh one of the um first videos of his kind right and
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then um your star really started to grow and you talk about how Snoop introduced
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you to Dr dre right let's revisit that now that you know at that time that Snoop
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brought you uh to Dr dre he was with Master P yes he was working on the the No Limit Top Dog record and I got the
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call and he was like you know I want to do a song with you uh but Dre going to do the beat but he in the studio now
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going over there we I went to the studio um he was in there alone he was like we
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introduced it was my first time meeting him um and he was like "Yo you got something for this put the beat on is
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[ __ ] please i wrote a 15 minutes and then I was out and I thank him for the
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opportunity simply because you know like I'm not gonna stay there and wear out my welcome i'm not going to be like "Hey
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man check out this verse or check out this music or put me on i didn't do I was just thankful for it and and I
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believe that was what he he he appreciated that because he gets hit
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with so much [ __ ] all the time you know what I'm saying and it's refreshing when somebody could be professional and handle it right so I got a call back
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once it came out and did well as a single he was you know Snoop called and was like "Yo Nate jumped on it we're going to put it out as a single we did
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the video it blew up." Right and so now I get a call to be on the 2001 album you
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know he called Yeah he calls me in he's like "Listen Chronic 2000 the Chronic Well it was the Chronic 2000." Okay and
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then Death Row tried to put out the Chronic 2000 and then that's what he just called it Chronic 2001 you know
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what I'm saying all right yeah yeah yeah and so once I got once we uh once I got the call to be on the 2001 it was the
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song What's the Difference uhhuh and then from there and then we did some LA [ __ ] i was I was on there twice right
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oh three times cuz I did the intro to the album too with Trade D that's right that's right shout out to Trey D trad
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the general come on man uh-huh and so then it was like okay then I got invited to you know be part of the Up and Smoke
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tour and there was a decision you know like like Dre always talks to you like like you can say no you know what I'm
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saying uhhuh he gives you an options you know what I'm saying so he's like you know um you know either you could open
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up 20 minutes before Warren G or you can have three songs on my set and I was
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like oh yeah you know like oh let me think you know no let me Yeah the three songs on your set and so we ended up um
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you know doing that tour and it was just like it was like rocket fuel you know we came home from that tour and dropped
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Restless which is you know at the at the time was the biggest um uh record of my
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career exhibit here man come on man you talk about um play this at my funeral um
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you talk about hitting rock bottom yeah when was rock bottom for you what
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do you When was that time period well let me let me tell you why I talk like that a lot of people like um there's
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more people that are going through difficult times than not okay and I feel like if I could put and be vulnerable
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and talk about not only the good times but the bad times as well then I'm
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relating to my audience in a way that they feel the realness of it because
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I've always been able to put myself into my music you know like like a foundation
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you know talking about the fear of being a young father and not knowing exactly what I'm doing but I know I want to do
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things right um you know uh paparazzi how I felt about hip-hop at the time
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even though I didn't have a you know I didn't have experience in the industry but this is what I love this is how I
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feel about the music that that I'm creating and this is the beginning of my journey um so when I talk about rock bottom you
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know it it comes in different times you know
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at the beginning tough rock bottom was just not having any money or you know
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just trying to survive but then money came and then it was different problems
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when did money come for you because 90s Oh yeah was it in the 90s that money
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came uh come my ride time no no no it it it was it once once I was on Up and
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Smoke yeah that was it back yeah it was houses and [ __ ] going
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on it was like it was a whole different a whole different thing you know what I'm saying
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yeah yeah an open multiple cars you know what I'm saying damn that touring money
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huh yeah yeah american Express cars start showing up all type of [ __ ] i was like "Oh wow." Okay so this is what it's
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like uhhuh but I think rock bottom to me has been you know like
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um being disappointed in in in people and circumstances you know um putting
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too much value in things that I shouldn't have you know and and a lot of
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the things that we put ourselves through mentally um usually people would kill to
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be in those spots yeah right so um it it my perspective has changed on my rock
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bottoms you know what I'm saying it like I Yeah I've been without I've been broke
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before you know i've I've have had a lot i've lost a lot i've got it back i lost it again you know what I'm saying like
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like like that doesn't change but my priorities and my um my my
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my expectation of myself has changed mhm you know I want to be present for my
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friends and family you know I love what hip-hop has done for my life but I don't want hip-hop to take my life you know
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what I'm saying like I want to be present for my people i want to see my children you know have children and I
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want to be there you know I did a lot for you know in the name of providing for my family and really what I realized
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is that time is the most important thing we have you know we don't know how much of it we have you can see what you have
25:58
in the bank you can see you know how much gas you got in the tank you know but you don't know how much time you have and so now being you know where I
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am I I want to be able to do what I need to do at a high level and then take my
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ass to the crib you know what I'm saying i'm not hanging out you know what I'm
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saying i don't need to prove anything to anybody you know what I'm saying i feel like I survived you know what I'm saying i feel like I survived some [ __ ] like I
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and there's no there's nobody in front of us to dictate how we supposed to conduct ourselves yeah we're the first
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you know what I'm saying to that like in this space you know what I'm saying like from our from my graduating class so we
26:40
got an example to set you know we we we have a bar to set um nobody told us when to start nobody's going to tell me when
26:46
to stop i'm going to do it as long as my soul is telling me to do it right and and when I run out of that then I will
26:54
gladly you know go sit my ass down but nobody's telling the Rolling Stones to stop touring nobody's telling you know
27:01
them to get off stage or whatever that only exist agism exists in hip-hop but now I feel like I feel strong enough
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that um I don't care who you are I will burn your ass down you know what I'm saying like I feel I mean you
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[ __ ] right you know what I'm saying like I know that's I know what that is i know yeah i know what that is
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but listen listen listen i feel I feel that way and I feel strong enough to to to come back in and do it like that you
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know i love it man exhibit man had to be You just staring at him why you staring at him you know why because I'm
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listening to all of it at one time and And I'm I don't Have you ever been on this show have you ever been on SW in
27:39
the morning no i don't No no no that That's That's what's tripping me out i'm
27:44
like I'm hearing all of this at one time and I'm blown away and I'm stuck on the
27:49
fact that you said you have nothing to prove which is absolutely true you've always been respected as a MC and a
27:56
lyricist no matter what coast down south whatever you say exhibit you know what people are coming with so then why to me
28:04
you mentioned some a while back you weren't always able to make the kind of
28:09
albums that you wanted to make that bothers me that bothers me as an artist that bothers me as a lyricist because I
28:16
know the behind thescenes frustrations that we we had with record labels you
28:21
know um what were some of them for you because you didn't we didn't have the
28:27
internet back then so you couldn't talk about it we would hear about certain artists going and going running up in the record label right we we heard about
28:33
that i never heard about that from you so if you don't mind sharing what were some of it because you still managed to
28:39
put out great music i would have never thought you were dealing with putting out records you didn't want to put out
28:44
oh absolutely absolutely um that did happen oh you ran up okay yeah no
28:50
internet steve Riiffken you ran up on Steve oh yeah but but I love Steve first of all let me start with that all of our
28:57
friend like I love Steve um and I'm going to start like this and I'm going
29:02
to answer that but this is important to know okay so um when I first got signed to Loud Records um I was signed through
29:10
a production company called Jack Move Productions wow okay you know what jack Move means
29:17
Jack Move Productions yeah james Broadway and some other guy and he had me and King T and King T was
29:24
had just put out his record on MCA King T for Life so so um it the it was $150,000 for the
29:34
the entire album budget yep and so literally right here on Santa Monica at
29:39
Barney's Beanery I got called there to meet Broadway and and his partner they
29:45
literally handed me $15,000 in an envelope under the table right that was
29:51
how I got signed Allow Records now fast forward james Broadway and his partner
29:56
got caught for embezzlement from MCA so all they were were void of their contracts nobody but I had a production
30:04
deal contract with Loud so I was able to assume the rights they didn't expect me to read it you know what I'm saying so
30:11
So I read the contract and I was exercising the rights they didn't like that so So I'm trying to you know trying
30:17
to navigate and that's why I was able to use all the other producers that I went i got Diamond D you know what I'm saying
30:23
i went and and and I put together the record that I could now when I say I was
30:28
trying to make records and it was the first one that I want that I did from top to bottom there was always something
30:33
wrong with the record either some of the mixers were shot or some of the you know or or or something didn't get cleared or
30:41
somebody overcharged me for something or ANR is just written cars in New York and my budget spent and you know what I'm
30:47
saying it's like I But I didn't do this for money right i didn't do this like a
30:53
come up like if I was in the street I was hustling so I know how to go make some bread i was doing this because I
30:58
loved it and now people are excited about the art that I'm making so I never brought my personal stuff to the office
31:05
i was never the one to get in front of the audience and they did this to me and they did this to me and I've never been
31:10
that guy um I feel like if you can't deal with it you know behind the scenes and then have a united front in when you
31:17
come outside then you're not built for this you know um like people bleeding
31:22
and emoting all over the place about the industry it's just it don't get you nowhere you know what I'm saying fix it
31:28
or punch somebody in the face one of the two you know what I'm saying like but we don't want to hear it we're here to hear some good ass vibes and some good ass
31:34
music now now now as things started progressing and and going on um me and
31:42
Steve had our tugof-war you know um when Dre and Jimmy tried to get me over there to Intercope he said no he tried to you
31:49
know overcharge him for it so but Dre was like "Fuck that i'm still going to work with you anyway," which is [ __ ]
31:54
100% solid um I'm the only artist that has been able to get Dr dre to executive
32:00
produce albums outside of his productions house and distribution circle you know I was never on Intercope
32:06
i was never on um I was never on Aftermath you know but people would would think I was right but that's the
32:13
that kind of brotherhood and unity that I'd show with Dre now one day I was in
32:19
LA shooting something uh with Dubc i never forget shout out to Dubc right and
32:24
Steve was he was he was he was here he didn't think I was in town i was like
32:30
five minutes away and he was say some high power [ __ ] to me and I said I just
32:36
hung up and I I left the shoot i left in the middle of the shoot and I drove
32:41
straight to that office and I walked in his office and him and Mojo was in there
32:46
and I was I was going by fire on this [ __ ] and he and then he was like "Oh xx." I was I was like "Uh-huh." You
32:52
know what I'm saying like Yeah and and from that day it you needed key cards to
32:58
get into loud after that you know what I'm saying i didn't do a queue you know what I'm saying but I ran up in there
33:03
you ran up you know what I'm saying so So yeah there's been ups and downs and there's there's been like things that you know I were out of my control yeah
33:10
like for example like um like I did a song with Timberland um um that was set up through Sony um that was on um uh the
33:19
Hey Now record m um I I love Timberland but I didn't and that was Carrie Hilson
33:26
on there with me right um I hated that record you know what I'm saying like I didn't want to It was too poppy it was
33:34
like Hey no hey it was like they was like they they were pushing for that but
33:39
I was going to get there in my way but they were pushing in another direction and it was just like the compromise to
33:45
put that record out was for Sony you go with this record
33:51
or we you know going to halfass everything else you do so it's like ah
33:56
you know what I'm saying but that was my last major label situation and then I went independent and started you know
34:01
that path that way um so it's never been an easy ride it's never been easy yeah
34:07
but it you just make it you you make it so that you limit the kind of drama that your audience has to digest and just
34:15
give them the talent you know and and and we'll fix the stuff behind the scenes and so yeah the fact that I'm
34:20
here and able to drop a new record in 2025 crazy that's why I feel so strongly about about what we've created here king
34:28
Maker man man I love this exhibit is here man about to fire on Steve Rip man you can't hit Steve Rip man i can't i
34:36
love him man he didn't know he was in town so that's a warning for everybody you don't know where people be at stop
34:42
talking [ __ ] run up there pull up see that's the real pull up that's the real pull up
34:49
did Did Was Pimp My Ride your most lucrative venture at it at No it wasn't
34:54
how not was it man you know you know what time it is man he over there playing and he
35:02
was at MTV too shut up deal with Viacom MTV
35:09
let me let me tell you i'm gonna say this let me tell you how they did it let me tell you how they did it and and and
35:15
and this is the thing what people don't understand um your perception of success
35:21
and what success actually is are two different things so when we got on MTV
35:27
um I think u the agent that I was with accepted some [ __ ] ass deal we didn't know it was going to be what it
35:33
was it was like $5,000 an episode okay you know one of them one of those yeah i
35:38
thought they were going to play my music videos but obviously it they didn't you know what I'm saying but let me tell you
35:44
how scandalless it got so we do this show they put us on at 11:00 at night it
35:50
starts blowing up they start moving us forward forward forward so now we're part of this like we're with Punked
35:56
we're you know prime time yeah it's prime time it's MTV right and
36:01
so they keep me as the host and you know West Coast Customs is his own garage and
36:08
you know they don't want to negotiate negotiate with me so we don't have any kind of strength or leverage so they divided us you know what I'm saying so
36:15
so they were happy with what they were doing and they didn't want to reveal to me what they were doing and so I was just kind of stuck on my own right so
36:21
they kept me in this little box even though the the the what made the show was built on my back right you know what
36:27
I'm saying you made it popular correct and so um as things started going and going and going you know I was just like
36:34
I was not happy you know what I'm saying because I'm not able to tour i'm not able to go out and do other things to
36:39
you know this is like a problem so they keep like inching it up a little at a time little at a time little at a time
36:46
and if you remember uh that wasn't the big deal i think what where where the coconut started shifting was um and and
36:54
and you gonna you're going to you're going to understand this my deal with Viacom and MTV um and Pep My Ride was to
37:02
get you know they knew they were paying me [ __ ] so they was like "Okay you can get 15% of all merchandise and things
37:07
you know that that you do." And try to sweeten it right so fine print
37:13
says 15% for that with anything that includes your name and likeness will
37:20
pimp my ride yes yeah so first season you look at the box my
37:26
face is on it every season after that it's just a car ah wow yo yeah they they
37:33
they took it they they took And then you know remember if in the episodes that' be like after yo I miss
37:40
the X to the Z exhibit and then they would play one of my songs when they went to syndication around a around the
37:45
planet they edited my music out so they didn't have to so they didn't have to have to pay me yeah yeah yeah yeah so so
37:53
so now so now so now I'm looking and then and then you know the the the little Viacom papers they send you the
38:00
little the little thing you see this huge number that just goes all the way across then it gets down down down then
38:07
your piece is like that little bitty 150 bucks you know yeah so yeah it it wasn't a
38:14
good feeling but what I was able to create from that was something special
38:19
like being being a global brand and then you know it's up to you to [ __ ] it up you know what I'm saying i could have
38:25
been and crashed out and you know and did all kinds of stuff and you know and and ruined it which I'm pretty sure they
38:31
prefer I would have did that yeah you know what I'm saying cuz it's easy to dismiss me at that point but I I ain't
38:37
got to say nothing but what happened now you didn't expect me to be able to pivot from that and still keep going and so
38:43
that's the thing it's like a lovehate thing with Pit My Ride you know what I'm saying yeah I understand that yeah yeah
38:49
and I and I I I do have inside you know knowledge of I worked there 20 years so
38:54
you know it's [ __ ] up yeah they they do not do friendly contracts of people
39:00
they consider to be talent but the global visibility Yes the global
39:06
branding that you received i know cuz I would travel to different countries and
39:11
people thought me and you hung out together cuz I was on MTV right i was like where's Exhibit is Exhibit with you
39:18
i'm like damn I could call him you know but I was able to take that global branding
39:25
and do something else with it do something else with it right correct and and that's the thing like I've always
39:30
and that goes back to what we were talking about earlier you know I'm not gonna sit there and [ __ ] and moan about
39:36
it yeah I was angry i was upset it was done dirty um I'm human right but but I didn't stew
39:44
in it and I didn't sit in it you know and it's like ah whatever you know what I'm saying like like I'm not going back
39:49
and trying to fight about scraps you know what I'm saying right none of those people that did that [ __ ] to me at the
39:55
time are working in that system none of them they had a job i have a career yeah
40:01
big difference big difference exhibit is here man and what a career he has yes
40:07
what was your first movie was it 8 mile or what was the first movie you did uh the first movie okay uh well I The first
40:14
movie with my name on it um uh it was Triple X2 triple X2 yeah with Ice Cube
40:21
you know yeah and and I had done like cameos and other stuff yeah but that was the first one where I was casted in the
40:27
film straight up what did Ice Cube say to you that you know behind closed doors
40:33
because he was Ice Cube Will Smith these ll these are some of the first rappers to really go into Hollywood did he did
40:40
he pull you aside and say oh yeah like don't [ __ ] this up type or did Oh no no no it's funnier than that okay it's
40:47
better than that first first thing we did first day of
40:54
shooting um it was the scene where we're driving through the warehouse in the
40:59
chase scene the truck scene where we're on our way to the capital um I'm excited
41:04
you know it's action movie cube is sitting in the in the passenger seat i'm driving and so action so I'm you know we
41:12
it's we taking corners you know I'm doing like this you know what I'm saying i'm I'm going like this i'm I'm excited i'm I'm action star it's Q right here we
41:21
got it you good right cut so we sitting there cube was
41:26
chilling he says "Hey you really drive like that?" I was
41:33
like I was like "That wasn't good." He's like He's like "Show me how you drive." Literally he's like "Show me how you
41:39
drive." And I I put hand on and I was like like that he's like "Yeah you ain't
41:46
doing all this you're not You ain't driving like Batman and you look like Batman you know what I'm saying like the TV show you know what I'm saying
41:52
so he was like "Lesson one less is more." You know what I'm saying like
41:57
like you know what you think it look like it don't you know what I'm saying
42:02
like less is more so the next shot it's like I'm just kind of and it you know and then now what now it feel I'm
42:09
getting the feel of it you know what I'm saying everybody think they can act until it's really time to act you know what I'm saying act right now it feels
42:15
natural right okay so so so that was the first interaction I had on set with Cube
42:20
and then it was like a constant like oh and and when I look the difference
42:26
between making films and being on TV is like when you're in somebody's living room your face is like the size of this
42:32
you know water bottle but when you're on a screen your face is like 30 60 feet tall you know what I'm saying and if you
42:38
don't know how to use that [ __ ] you look like Will Smith like like Will Frell i don't know what to do with my
42:43
hands you know what I'm saying you don't know what to you don't know what the hell you're doing so so so I looked at
42:49
that movie and I was like "Oh [ __ ] i It was an offer." So I didn't have to audition i was just like "Oh I got this
42:55
i don't got this." You know what I'm saying i looked at it and I was like "Oh my god I got to Hollywood's going to
43:00
give me enough rope to pull myself up or hang myself." Yeah so let me go take this serious i started taking acting
43:07
classes i started doing plays i started like really immersing myself into the work and then from that point I gained
43:13
my confidence to be like I don't want no more offers i want to go straight to the room and get the audition i want to beat the other actors out in their element
43:20
wow right and so that's how I started getting the the bigger roles in the different roles cuz I don't want It's
43:26
easy to get thug number one i could probably go outside and get cast as thug number one right now you know what I'm saying but to be cast as a FBI agent or
43:33
a football coach or you know something that is outside of my wheelhouse is something I had to work at and that's
43:39
what I strive to I strive to do in film exhibit i'm really proud of you man see
43:45
you next to Dwayne the Rock Johnson bro yo that's one of my favorite people on the planet man absolutely yeah that dude
43:52
is a a really good guy um I like how he runs his life i like how he shares with
43:57
his audience with his fans you know he said something to me on one of the interviews we did he remembered coming
44:04
up you know coming up and us giving him a shot and putting him on the platform what What was it like working with him
44:11
behind behind the scenes um a genuine spirit
44:17
like authentic all the way through and through super hard he ain't no punk but
44:23
he's got a certain type of you know aura around him that just attracts positive
44:30
energy and working with him super super sense of humor very Did you audition for
44:36
them for it absolutely okay yeah for for for that it was it was awesome man and to work with him and you
44:43
know I I have a a um a a a certain place in my heart for that movie because you
44:49
know that was filmed at a real um juvenile detention center i spent like two years in the detention center when I
44:55
was a kid so I had some I had a connection with this story and and a connection with the kids that were there
45:02
because it was still kids housed there while we were filming and um it was it was crazy to be in that environment and
45:08
tell that story because I I overtood it i I I knew exactly where they where they
45:13
were coming from and The Rock just made them feel like they were not less than him you know he's a huge star already
45:19
and he got even bigger after that but that was one of the ones where you know I knew I was doing on the right path
45:25
yeah say the name of the movie grin Iron Guy there you go man come on man i'm When you talk like this I think about
45:31
Tmaine because I remember when your son was first born right and and now he's
45:37
he's have the his son is starting to he's an MC too yeah Trey Capital trey Capital shout out tell him you ain't an
45:43
MC Trey Capital till you come to the Valley of the Hyenas all right you
45:48
pretending until you come up here like your dad did let's go okay no he got
45:55
bars he got bars yeah he got bars he got bars you're a dad bro yeah yeah listen
46:02
i'm Listen listen i'm a dad but I'm an MC first you know what I'm saying right you MC first yes yes yes in that order
46:11
question is he on the West Coast yeah he's here bring him up okay yeah put him to the test let him go through what you
46:18
had to go through on the wake up show absolutely to get to where you are oh yeah yeah he But he gets down he gets
46:23
down he gets down yeah we went through the tugof-war thing where um you know I
46:28
don't need you Dad you know I'm going to do it on my own Dad you know what I'm saying like I was like bro we got a
46:34
whole spaceship that you can just hop in and just go up there no I'm going to do it myself and and and
46:39
so so he had to go through a a P and I'm glad he did you know because he went out there and
46:44
he was like you know it's it's he got to see it and he went through it and built
46:49
his sound the way he did it outside of me now now he's feel comfortable enough to come in and and take direction and
46:55
and understand that I'm trying to you know not change his style but make it you know so that it it could be polished
47:01
you know what I'm saying and he's taken that direction and went up with it yeah i love when our kids decide to tap into
47:07
tap into this nepotism get into our resources man exactly exactly successful folks do that
47:13
all the time for their kids right absolutely tracy's in New York tracy uh I I've been seeing you with a smile on
47:20
your face this whole time you want to chime in absolutely cuz this is an incredible conversation ex i hope that
47:27
you start to do speaking tours of such as well because it's not only Yeah and
47:33
what you've been able to create with your life but it's also your reflections and the gems that you're able to dig up
47:40
even from the moments that were painful and you know you said something that's been stuck in my mind when you were
47:46
talking about Sophia and you mentioned how you had always wanted to be in a group and I found that so interesting
47:53
because often times we'll hear about folks even those who were in groups saying that they always wanted to be
47:59
solo but they ended up in a group like accidentally can you speak about one why
48:06
you wanted to be in a group and also just the camaraderie that clearly you
48:12
crave within this game that's so competitive yeah um you know as a solo artist it's
48:20
easy to kind of to kind of go anywhere you want to go but when you're in a group setting um it's
48:28
about harmonizing it's about getting making sure that everybody is is
48:33
on the same page and everybody's um producing at the same out with the same
48:39
output and you and I grew up looking at groups like the Death Squad uh
48:46
NWA um Cypress Hill uh Poor Righteous Teachers Stets Sonic um you know uh Eric
48:55
B and Rock Kim you know it was always Batman and Robin you know what I'm saying or or it was like you know the
49:02
Super Friends or whatever i always felt like I wanted to exist in that and even
49:07
as a solo artist you know going into a group even though it would be in reverse because usually you see the group happen
49:13
and the solo come from that but I always wanted to be part of a group you know they they wouldn't let me in alcoholics
49:20
even though I was around the alcoholics and an alcoholic and the
49:26
alcoholic and you know and Yeah and and it was just it just and that didn't work and why why they wouldn't let you in
49:32
though no it was just it was just like they would they was already set you know what I'm saying it was already said JRO
49:37
Tash East that was the alcoholics right i mean I it was I was honorary member
49:43
you know what I'm saying but but it was just a crew you know that's where the farright came from that's where I came from so So I always wanted to be in a
49:49
group and then when that didn't work out and then the Golden State didn't work out it was just like [ __ ] you know what
49:56
I'm saying like okay cool so but then you know like me B Real and and and
50:01
Derek have a group called the serial killers that we've been doing and I was like that that that's where it is it
50:07
landed there so I'm happy with that it worked out all three of y'all ill ass MC's too man
50:15
exhibit is here i want to play another song off the album where you want to go with it uh let's go everywhere I go
50:21
everywhere I go everywhere I go everywhere I go talk to us about that while John said it yo yo check this out
50:27
this is uh produced by Dim Joints it is the actual second song on the album so
50:32
right now we listening in order you know what I'm saying go out there hit that Spotify search exhibit hit that uh
50:39
pre-save button you will not be disappointed produced by them joints featuring them joints on the hook
50:46
everywhere I go king Maker Shade 45 ladies and gentlemen you are witnessing
50:52
greatness wow thank you brother as it happens thank you brother that's uh you
50:58
know certain people man that just hold a place in my heart you know you one of them you know likewise man likewise man
51:05
like we didn't know what we were doing while we were doing it and and here we
51:12
are you know what I'm saying a lot of us aren't you know um and and that's not a
51:18
dig you know like you you start you start understanding your mortality and
51:24
understanding what life is really about yeah and the the backdrop has been this thing of ours this hip-hop you know what
51:30
I'm saying this music the soundtrack to our lives and we've been blessed enough to like exist in it and see the growth
51:36
and see have things happen around us and to us but um to see you shining and see
51:41
you still here and dedicated to the crowd that like Yeah it's if it was about money it would have been over a
51:47
long time ago you know what I'm saying big facts yeah but I like create I like alchemy i like being able to create
51:53
something out of thin air and then people appreciate it and be able to understand like this is one thing that I
52:00
you know I don't I don't have to I understand it it's in me it's in my DNA i know it i know when I see something
52:06
real I know when I see something fake you can't tell me nothing different you know so um it's lovely that's
52:12
interesting that you said that and I I don't think any artist could have summed that up better when you came in earlier
52:19
before we went live you had mentioned um Red Man and you said "I heard you on a
52:24
Red Man track." Come on Heather B no thank you come on down but it's for those reasons
52:32
that you said like um we're blessed i don't have to do music full-time anymore
52:37
to sustain you know to have have this life this gift called life but is Reggie
52:43
it's Red Man it's that's my brother and everything yes but it's what he means to the culture of hip-hop it's what he was
52:50
trying to do his vision it's It's never been done to have that many artists from Jersey on a song together it it it's not
52:58
about money it's not about money re I got you you know I don't do this i You
53:03
He He He's one of my brothers that's that comes to my house you know you I ain't thinking about making no records
53:09
but for you for what you're doing for what you're trying to do I have to respect it we have to if Premiere calls
53:15
you like you said about Dre you have to it's just because of who they are and what they've done their contribution and
53:22
I've never heard it put that way we said it but that's exactly how I felt when
53:27
Reggie reached out it's it's just certain people you have to Eric Surman premere you got to do it for
53:34
those people you have to honor it because of what they put in if I grew up with your poster on my wall that meant
53:42
something i don't care if Salt and Pepper decide to become exotic dance rappers they are what they they need a
53:48
backup dance Omnia like just because of what they done it's just the resp like
53:54
like you said you're a fan first you come in we all came in as fans absolutely we came in as fans first and
54:00
so we have to honor the Big Daddy Kes the Rock Kims the KRS's uh people out
54:06
the Sophia it's like you you have to do that and it's so important and I'm glad you put it that way because it sums up
54:12
so much that we haven't been able to verbalize you know man it those times will never be repeated um the the
54:21
hip-hop has grown um it's it's it's by leaps and bounds it started with very
54:27
bare minimum uh we did what we had what we worked with what we had we had and
54:32
and then it turned into hundreds of thousands into millions into billions into who knows where it's going to go
54:38
trillions yeah it's going to go there um it is the it is arguably the the largest
54:43
you know music genre on the planet um it it it's bigger than rock it's bigger than pop it's bigger than it's it's it's
54:50
incorporated in everything and everybody But the trade-off is that everybody thinks they can do it
54:57
you You wouldn't go down to an NFL field and put on a helmet and think you can hit with the boys you know what I'm
55:03
saying right right put your ass Put your ass in the hospital you know what I'm saying what hip-hop is it it's it's it's
55:09
it's you know we've been inclusive to a fault you know what I'm saying we we we
55:14
make everything but don't own [ __ ] you know what I'm saying like we But but that's the thing that's us though you
55:20
know like like we like creating things we we like we like the culture of it we like the rhythm of it is it is it tight
55:26
is it Is it Is it put together right um I didn't think I didn't start It's called the music business for a reason i
55:33
didn't pay attention to the business side until I realized it wasn't right right yeah something ain't adding up
55:39
yeah and then they still then but then when you when you start looking at that too long it steals the joy out of what
55:46
you get from being here mhm and then it shuts the creative down yep so if you
55:52
can if you can if you can realize that's what's going to happen to you because it happens to everyone um then then you
55:59
realize what you're looking at you know what I'm saying once I realized that's what I was looking at I was like "Ah you know I I still love it i was able to
56:07
make that make that I still love it so let me work out what's going on yeah I took a lump here but that's my fault
56:14
because I didn't do it i didn't pay attention i could point fingers all day long and well he did this and he did
56:19
that but really just like I read my contract in the beginning you know what I'm saying like when it got good I
56:25
should have kept reading i should have kept going just had that as part of it yeah right but then you trust people you
56:31
know back in the day if you had a business manager a a manager you know attorney then you had the complete you
56:37
was a real rapper you know rap yeah you was a real rapper but yeah but but but
56:42
like I said the [ __ ] got jobs you know you could fail and they can find somebody else and still keep working fact they got a check coming in
56:49
and I think in our case too we were all so young doing it and it was coming at a rapid rate we started we started in a
56:56
room that was a third of this size yeah and and and people were and people were
57:02
people were just trying to go for it man and to see the things that have happened the people that stuck with it the people
57:08
that stick through it the people that survived the storms and and and brought this culture and and been and now we we
57:15
are the gatekeepers we're the ones we're the decision makers that is a great [ __ ] feeling you know what I'm saying
57:21
it's a beautiful feeling absolutely congratulations man this exhibit man tracy G is right you should do the
57:26
talking tour yeah but you know what this is about just like when you first came up on the world famous wake up show tech
57:33
carolina I knew it was coming in DJ Revolution come on exhibit we done expanded the boundaries you not just at
57:41
the wakeup show you in the valley of the hyena
57:46
yo John drop a beat on them oh yeah come on uh-huh yeah
57:55
yeah uh-huh yeah here we go huh yeah yeah huh 30
58:02
down got to had the ear of the king to rise to the top and pull strings ain't no in between you [ __ ] know exactly
58:09
what I mean when the pawns get lucky and start to close in on the queen don't let these hoes build your self-esteem taking
58:15
out the old regime like the Marines i did numbers without the machine just faith in the backwood these
58:21
[ __ ] ain't that hood they just act good yeah the return of the exile
58:26
the ex files the ex-Man i exed out of all your [ __ ] conversations i ain't
58:32
going to sue you i kill you over that defamation put some respect on my name baby or tree of y'all neanderthal you
58:39
waited for my tree to fall but no I just circle back for all of y'all i turn the sound of my letters to Moloto ever ask
58:46
yourself how much a dollar cost is it worth your soul [ __ ] hate themselves and then to top it off y'all be paying
58:53
for bottom feeders to top you off [ __ ] make some noise yeah yeah
58:59
yeah we got up in here x to the Hold on hold on keep it going
59:05
keep it going keep it going like my coffee black like my heart and soul even though my childhood was sex
59:12
drugs and rock and roll high of hell but it led to a pot of gold you can't build a foundation if it ain't up to code so
59:19
what the [ __ ] you think we headed for some type of paradise some glorified afterlife they trying to beat us with
59:25
pandemics and parasites satellites dirty water and dirty sprite but let me keep a
59:30
G for my [ __ ] break change change ain't free for a [ __ ] my ex [ __ ] called TMZ on a [ __ ] try to leave my
59:38
world disfigured go figure gold diggers go realers go get us i ain't finished
59:44
buckle up and roll with us i ain't none of these old [ __ ] i'm about to leave
59:49
with like nine to 10 figures let's go let's go keep it going we got X to the Z
59:55
in the building right here we got a superior MC up in here we got a
1:00:01
hyena up in here oh man
1:00:07
you breaking [ __ ] sway this how we always did it this how we always did it
1:00:13
wow your raps ain't right your raps ain't right you whack MC's yo I still
1:00:20
love it man i still love it bro man you still got bars i still love it man you You make epic movies with your verses
1:00:27
now bro that [ __ ] was like "Yo Heather stood up and start saluting you for no reason." That's like "Yo you need to I
1:00:33
hope you doing animation bro that that voice is wow anime all of it you got to
1:00:38
see him when he raped though man i can't wait to put this out man exhibitors here man i love you brother that was dope man
1:00:44
come on i'mma take a couple calls real quick novi in um Las Vegas go ahead man novi
1:00:51
what's good what's good y'all sway as a V tracy G ax yo man i I literally like I
1:00:59
was on my way to make this delivery right downtown Las Vegas that's right i couldn't drive under the conditions
1:01:05
because listening to everywhere I go did something to me it's no way in
1:01:11
hell that you still have that voice still got the energy still got the power
1:01:17
it's It's so incredible dog and it's like them joints i'm hating them because
1:01:23
I'm a producer myself and they really really did a great job on that really a
1:01:30
great job yeah thank you man i love I really appreciate you X man i really appreciate you man and then what you
1:01:36
just did it just confirmed for me like okay they definitely gonna hear what I got to say and they definitely gonna
1:01:42
hear my beats yeah come on man nove and I got to send you some joints
1:01:49
too man okay send them send them man hey man you're a super citizen man all right
1:01:54
man we got Snee from uh New York on the line snee what up snee yo what up good
1:02:01
morning good morning yeah good morning thanks to you too brother go for it how you doing excellent first of all I want
1:02:07
to say I want to say I apologize to the guy that took the phone call um like you said exhibit you're an honorary member i
1:02:14
always thought you was a member of the Alcoholics but nevertheless thank you for getting back with the project you
1:02:19
know what I mean um yo all I want to say is much blessings i
1:02:25
appreciate you coming back in the game coming out of retirement if you ever was in retirement and playing your part to
1:02:31
the culture that's what we need mc's brothers who deliver messages you know
1:02:37
and the other thing is that no doubt and we got to start owning our [ __ ] all the way down to the connection
1:02:44
yeah i agree Snee hey Snee man thank you man for your call brother making sure Hey listen go ahead and pre-order the
1:02:50
album yeah pre-save it right now it's on Spotify yeah we doing one thing at a time making sure it's set up right okay
1:02:56
you did it already Snee oh they did it bro okay
1:03:03
you a citizen and a real one in the morning we got Doza from Dallas on the line and you see they all over the
1:03:09
country come on man those are going Hey hey how we doing you've got to pimp my
1:03:14
ride man that was that was hot but hey one thing that that I was
1:03:21
reminiscing on is man you had your name was on one of the greatest games ever
1:03:28
NFL Street 2 yes and uh we've had like four different consoles come out since
1:03:33
that game was out when is when is that coming back x i have no control over that type of [ __ ] you know what I'm
1:03:39
saying yeah i was the first But but what's interesting about that game is I'm I was the first non-athlete that was
1:03:46
on the on that game um that was on the cover yeah yeah what was the game nfl
1:03:52
nfl Street yeah man that was huge yeah and and Death Jam you know Fight for New
1:03:57
York uhhuh you know all those type of that but that was like that that was that was another affirmation that we
1:04:04
were on the right track like people were were taking our likeness and images and putting putting it into different forms
1:04:11
of entertainment you know um that was Yeah and then that went to like the Saints Row type stuff like like what a
1:04:17
what a big change that you brought just from one game and and you're not even an athlete you know well he's athletic
1:04:24
though what was the the business deal dealings with that they just they pay you a fee or licensing fee yeah
1:04:31
licensing fees something like that you know um listen it wasn't life-changing
1:04:36
money but it was it was part of the culture like things that I'm interested in I'm all for it you know like I said I
1:04:43
don't do it for money you know what I'm saying like I play video games yeah you know and I was like really into that you
1:04:48
know so why not you know i had an interest in it as long as you keep it in
1:04:53
that and not doing things that are outside of your character and outside of your wheelhouse then you know that I
1:04:59
feel good about it you know all right Doda thanks for your call are you a Super Citizen man in the morning i'll be remiss man um if I don't ask you I I've
1:05:07
been a Conor McGregor fan yes yo I I watch UFC we done had Anderson Silva we
1:05:14
done had Jon Jones we done had you know Mighty Mouse we done had everybody on this show same with boxing the whole
1:05:20
nine i thought Coner was always a a marketing genius in that field when did
1:05:26
you first meet Conor McGregor man you know Greenback Records first of all
1:05:34
um everybody has horror stories of you know athletes starting record labels
1:05:40
yeah you know it's not always the best thing but when we were finishing the
1:05:45
record the record was already done before we met um Kingmaker was already in the process of we finishing touches
1:05:52
and so Bobby D shout out to Bobby D Presents he's the management company along with Tato and and the rest of the
1:05:58
team um he was like you know Connor reached out and said that he's starting a record label and they know we you know
1:06:06
we we just was reaching out and taking feelers and they want to hear the record so I was like Conor McGregor like the
1:06:12
the fighter guy you know what I'm saying like what does he know about music you know what I'm saying like what does he know about music so So I was like "Yeah
1:06:20
just send it to him see what it says." They came back and was like "Yo this is the best record that you've ever done like we we've been fans of you for a
1:06:27
long time but we know your catalog like this is we want to be involved."
1:06:33
So Conor McGregor doesn't need to eat off rap we started there so the way our partnership is like
1:06:41
nothing I've ever experienced okay um and so then I got to fly out and see his
1:06:47
team now we went to Ireland first and then we've met all of his team and first
1:06:53
we had met his investor like his investment team the people that work with him on like his his alcohol brands
1:06:59
the bare knuckle uh boxing the bare knuckle fighting championships um his UFC career um his everything Conor
1:07:07
McGregor he has a certain group of guys um that he works with um and then I saw
1:07:13
what their mission was and they started pulling like people that were experienced in the record industry and
1:07:18
bringing them over there and building this like new thing and for me I didn't want to I because I looked
1:07:26
at everything i looked at a major i looked at what Lil Russell was doing shout out Lussa
1:07:31
yeah yeah absolutely yeah i I looked at what um I looked at Independence i l you know I had done stuff with Empire and
1:07:37
all that stuff before it just all looked like all the same thing again yeah you know and then you know jaded people you
1:07:44
know they gonna they just gonna push it to the side or make me jump through hoops I don't need to jump through so my
1:07:50
whole idea was like how do I shoot over [ __ ] heads you know what I'm saying how do I get past how do I cut through the noise how do I how do I put this
1:07:58
music out without compromising or or being part of the the the circus mhm
1:08:05
and so I was like I need something louder than the noise and whether you love him or hate him Conor McGregor's
1:08:12
going to cut through you know what I'm saying yeah he's louder than noise and so you know um then I saw the vision
1:08:19
of what they were doing with the label it's not just a hip-hop label it is a it is for independent artists um looking to
1:08:27
to to to come to a safe place to create and not get robbed and worry about all
1:08:32
that the deal structures are different it's it's right down the middle from dollar one okay yep right down the
1:08:38
middle from dollar one dollar one period point blank can't ask for more than that can't do that so Con Connor's always
1:08:44
been a hip-hop head i absolutely I remember we when him and and Mayweather were doing the tour right and I was one
1:08:52
of the hosts in Brooklyn at the Bar Clays I think it was me and the horse went right absolutely conor came walked
1:09:00
by me oh yeah yeah yeah you know I'm I'm you know I was I'm a
1:09:05
May I'm a Mayweather guy so you know what I mean so but I love Connor right and I just knew that what are they doing
1:09:11
but this is fun yeah yeah you know and but I got to see him in person and I got
1:09:18
it soon as I saw him in person yeah man dude he he you know the way he explains it i was going to play a message but
1:09:24
I'll just wait no go ahead play it i want to hear I got to find it i got to find it it's dope it's dope but uh but
1:09:29
you know he's like he he hits me and he's like how do you exhibit your music is therapeutic it's uh you know you this
1:09:37
this album is going to be your best and buckle up you know he he promoting it like a fight yeah like we going we going
1:09:43
to Marba Spain and he's incorporating his audience and merging my audience into it and we're creating this new
1:09:48
thing and and you know uh it feels good to be able to just do what I came to do
1:09:55
yeah you know and not have to play politics with somebody or or or be second fiddle because their bread and
1:10:01
butter from the label is coming from a different place like Bone is on there bone Thugs and Harmony all five members
1:10:07
are together on Green Back Records wow you know what I'm saying like he's pulling people together and giving them
1:10:12
the environment that we need to be in and that's why the music is coming out the way it is i mean like he's he's not
1:10:18
in our way he's not trying to be in the music videos and doing all that [ __ ] he's not on no interludes yeah no interludes no none of beat him on an
1:10:24
interlude though yeah i mean I mean at at at the best the best is I guess you know being able to incorporate some of
1:10:31
the music into some walkouts or you know what I'm saying like but everything he does requires music whether he's
1:10:36
training whether he's you know in a place or whether he's throwing an event he needs music and he wants to have that
1:10:41
as part of his wheelhouse as well and I'm glad to be part of it why don't you find that message and then we gonna uh
1:10:46
Oh yeah you got the uh the Ice Cube joint John yeah yeah john got it yes
1:10:53
okay so we're going to play a song that's never been before we It's It's It's coming it's supposed to come out
1:11:00
this Friday but but brother you you you have to play it first you know what I'm saying all right u This is This is a
1:11:06
bucket bucket list moment for me um uh I've done a lot of work with Cube um you
1:11:13
know but this is his first time on my project and I did a song on his last
1:11:19
project called uh Break the Mirror um I've done a we've been on tour last year
1:11:25
got to work with him in that aspect so it's good to be able you know on the film and TV stuff that was good but to
1:11:30
work with Cube one of my you know heroes icons in this music thing be you know
1:11:35
and then be on tour with him has been amazing so um my man Big Duke did this
1:11:41
beat um it's called For the Love it's dropping this Friday um right here from
1:11:47
King Maker is me and Ice Cube for the love that's crazy
1:11:52
that's crazy right there brother this [ __ ] music you're
1:11:58
releasing is [ __ ] gamechanging do you understand that there's people that
1:12:04
don't know their next move yeah and they're just don't know how to do it or they might had something going on and
1:12:10
they just you're leading the way on this you are the leader yeah and I'm [ __ ]
1:12:15
buzzing for you mate you've got talent and skill for days man listen I'm been
1:12:21
listening to that song over and over man it's [ __ ] It's therapeutic your music is
1:12:27
therapeutic and I'm with you all the way bro this is the biggest success so we want this is the biggest success you've
1:12:32
had ever that's Conor that's Conor McGregor right wow wow hear that Tracy
1:12:40
dope he said it's terraputic yeah dudic [Laughter]
1:12:46
yo man get Connor on the show for me man i got you man no problem no problem man
1:12:51
i like to meet him i met him but he don't remember that it's exciting times man um you know it's it's it's dope to
1:12:59
be able to you know have the kind of momentum we have you know it's not easy a lot a lot of people from our
1:13:05
graduating class get discouraged yeah um from from actually showing their art because they think it's just it's going
1:13:12
to get drowned out but you don't worry about that like our path is laid you got to remember we come from a place where
1:13:18
you know buying music was not an option at that time people had to get up get dressed go to where you know go out of
1:13:25
their house go to a record store find the record make sure it was there purchase it go home and have that
1:13:31
experience so hard copies and the investment uh not just the financial investment but the investment of time
1:13:37
energy and and knowing exactly when it was it's not as simple as a a search and
1:13:43
click yeah you know so we got a different type of fan base those people are still alive you know what I'm saying
1:13:48
these people are still here they may have families they may have things that they already working you know uh doing
1:13:54
in differently in life but they're they their their taste in music is still there do it for them you know like give
1:14:01
it to them like I on my if you go to my IG I made for King Maker I made cassettes
1:14:07
i made CDs and I made vinyl as well you can go and order it right from the site uh diggers you know what I'm saying they
1:14:13
they they put it together for us but there's still people that want that you know are am I expecting to go out here
1:14:20
and and and and and be you know uh quadruple 75 million copies sold no you
1:14:28
know what I'm saying it'd be nice you know what I'm saying but but I'm not here expecting that i'm doing it because
1:14:34
I know that the people that want to hear me and the people that want to see me I need to give them the best version of me
1:14:39
possible um I did that with the music and now we're going out and going to and give this the best opportunity it has to
1:14:44
be successful and I'm going to be happy with wherever this lands well I'm happy for you man congratulations X man you
1:14:53
made it brother making it has nothing to do with the money or the accolades right go to the
1:14:59
first single yes yeah it's a shame [ __ ] in the rap game only for the money and the fame yeah that's the first
1:15:05
single bro first one man i love your peace of mind the harmony you have your understanding of life in your own career
1:15:12
and and I'm glad that King Tech and myself revolution and Carmelita could be a part of that yes you know and um man
1:15:20
I'm proud of you brother man I'm proud of you too thank you man thank you man you hear that heather X proud of me oh
1:15:25
please i'm proud of you too Heather B i know i know i already know x yo you black hey listen listen i just did
1:15:32
something with Red Man we had a listening party for Ambrosia for Heads yeah yeah yeah yeah yeah and and and he
1:15:37
played that song for me um the the ladies on that record whooped ass
1:15:44
all Jersey Sway all the Yo the ladies tore it down nikki that was uh Rod
1:15:51
Digger Nikki D uh Lady Luck Queen Latifah and myself that's right tore it
1:15:57
down they had T and T was on there you know what I'm saying uh Lord of Lords of
1:16:04
the Underground was on there undergrounds yeah Big Shaq oh Shaquille shaq came yeah he he killed it with it
1:16:11
man with the spiders and the ghost haunted house said "You got to have money to
1:16:17
understand that line nigga." I love it man hey man give it up for
1:16:24
Exhibit okay man the new album King Maker coming out May 16th you can pre-save right now yeah right now on
1:16:30
Spotify um you know we uh you can go check check out some of the songs we got on iTunes but May 16th hit that pre-sale
1:16:37
button i'll see you guys out there that was good news Thursday we threw a we threw an audible X came 90 minutes early
1:16:43
yo there's never been an artist that has come john have you ever seen such a
1:16:49
thing this is It's all new to me you I get up early you know what I'm saying dude I my my day starts as you know um
1:16:58
I've been on a real health journey too man you know I was looking crazy you know what I'm saying like I got like
1:17:03
super out of weight super overweight super Yeah like like self-medicating drinking doing all this weird [ __ ] and
1:17:09
then it was just like I don't even feel like myself so I kind of like pumped the brakes on a lot and that was a whole
1:17:15
part of like coming into this album cycle as well like I got me right you know what I'm saying i got me right
1:17:21
that's where that clarity comes from yeah yeah and and and now I feel I feel like okay cool i I I had to take that
1:17:27
time cuz you know you we do all this stuff you know trying to search for this finish line but the finish line is not
1:17:35
coming you know you run your race until your race is run and then it's just like Forest Gump it's like okay I'm going
1:17:42
home now you know what I'm saying like just out the blue in the middle of a desert i'm going home now yeah exactly
1:17:47
man man I'm inspired by you all right cool man i can't wait to hear the full
1:17:53
album i'll come over i'll come by this come on man let's go okay well you back in the crib now i'm back in the crib man
1:17:58
are you smoking weed yet nah man stop man come on Sway godamn it
1:18:05
yo I was the cleanest dude in hip hop i know i know and I still ain't seen you
1:18:10
without a hat damn y'all know what this cookout y'all about
1:18:16
to have i I can't that's my brother right here man i can't
1:18:21
wait to hang out fam that's all good man okay man i give it up for exhibit
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