Over the past few years, Reebok has paired their legendary footwear with one of the west coast’s brightest shining stars, Kendrick Lamar. Today the tradition continues, this time around as Kendrick pairs his inspirations with Reebok for a new rendition of the legendary Club C Sneaker. Today we have a look at Kendrick Lamar and Reebok’s latest design, a clean classic with a bold new design.

The new shoe features an upper that boasts acid-washed denim detailing, a red label and heel while the subtle emblem of “K” and “O” to signify Kendrick’s nickname “Kdot.” Speaking on the combination, Kendrick stated “Now more than ever is it important for individuals to come together as one. This sneaker represents that call for unity and equality, while also pushing people to look beneath the surface and uncover the hidden messages.” The sneaker is slated to drop on January 13 at all Reebok locations. Have a look below and get yours at Reebok very soon.

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