When it comes to keeping us connected and in touch, Facebook has taken things to the next level. Today Facebook is back in the news, this time around with something interesting and quite big. Today the word comes down that Mark Zuckerberg’s Facebook and Instagram will begin testing a new “mid-roll” video ad format. This new format will find video publishers given the option to insert ads that will appear after a viewer has watched their clip for at least 20 seconds.
The new format was rolled out to profit on the streaming functions introduced to the two social media platforms while Facebook has places to share revenue generated with publishers. While not many details are known, we can expect much more on this coming very soon. Speak your thoughts about the ”mid-roll” video ad format in the comments below and keep it locked for much more coming very soon!