Hip hop and basketball have always shared the same court, and now they’re back in the spotlight with a fresh take on a classic. Rap pioneer Kurtis Blow has teamed up with rising star Lola Brooke and renowned producer Hit-Boy to recreate his iconic track “Basketball.” This isn’t just a remix; it’s a celebration of old-school vibes meeting new-school flair, honoring the sport that connects generations.
The collaboration with DoorDash, the participation of NBA and WNBA legends, and the cultural significance of “Basketball 2.0” all come together to create something special. Whether you’re passionate about the rhythm or the sport, there’s something here for everyone. Let’s dive in and explore how these artists are once again making history.
Kurtis Blow’s 1984 song “Basketball” transcended music, becoming an anthem that captured the sport’s essence and its cultural impact. Peaking at No. 71 on the Billboard Hot 100, it blended rap with themes of basketball, resonating with fans and marking a significant moment in music history. Decades later, a modern remake featuring artists like Lola Brooke and producer Hit-Boy pays homage to its legacy, highlighting the lasting connection between music and basketball.
Kurtis Blow’s collaboration with Lola Brooke and Hit-Boy in “Basketball 2.0” bridges different musical eras, blending contemporary energy with classic elements. Lola Brooke pays tribute to basketball’s universal appeal in her verses, while Hit-Boy’s production revitalizes the track.
The music video for “Basketball 2.0,” directed by Dave Meyers and Cassidy Meyers, celebrates the intersection of hip hop and basketball in New York City. Featuring NBA stars Jalen Brunson and Josh Hart, along with WNBA legend Sue Bird, the video emphasizes unity and the shared passion for the sport. With NYC as a vibrant backdrop, the dynamic visuals and energetic beats create an engaging experience for fans of both music and sports.
DoorDash has renewed its multiyear partnership with the NBA and WNBA, continuing as the official on-demand delivery platform for both leagues. The alliance, which began in 2020, includes the DashPass membership program as the official partner of NBA and WNBA Experiences, offering fans unique access to events like player meet-and-greets and behind-the-scenes tours. By aligning with Kurtis Blow’s iconic track, DoorDash celebrates the 2024-2025 NBA season while enhancing fan experiences through innovative collaborations.
Explore more about this exciting collaboration and join the conversation by checking out the full music video and following Kurtis Blow, Lola Brooke, and Hit-Boy on their social media channels. Let’s keep the spirit of “Basketball 2.0” alive and continue celebrating the incredible impact of hip hop and basketball on our culture.
