Cheek The Profit is sliding back into the spotlight with his latest drop, a freestyle titled “Black & White.” Lacing his verses over the smooth yet heavy production of Big Hit, Hit-Boy, and The Alchemist’s “Black & Whites,” Cheek keeps it raw and real, letting the bars breathe with his signature style.
From the jump, he sets the pace with reflective lines about grinding, growth, and the choices that shape his journey. Mixing sharp storytelling with personal insight, Cheek leans into his strengths, an authentic voice, a grounded perspective, and a delivery that feels equal parts street and soulful. It’s the type of rap that speaks straight from lived experience, no gimmicks needed.
With the freestyle now streaming on Audiomack and SoundCloud, plus a visual on YouTube, Cheek is making sure the record finds its way to listeners who still value pure lyricism and real narratives. Steady and consistent, he’s proving once again why he’s a name to keep on the radar.
