Could Rihanna be Dropping her Album this Friday??

If you were tuned into the AMA’s yesterday, you might have seen a 15-second Samsung advertisement with Rihanna in it advertising something called “Anti-diary.”

Anti-Diary a digital experience which gives you a tour of a spooky mansion and in essence allows you to hear snippets of the upcoming album. An Instagram and Twitter have popped up for the album as well, which seem to geotag different locations around the world that hold significance to the album. Unconfirmed reports have said that she may be releasing the album secretly this Friday via Jay-Z’s streaming service, Tidal. If you feel up to the task, try and put this mystery and barrage of clues together by visiting

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