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Copping kicks directly from Twitter? Adidas has added a new feature to make sneaker shopping way easier.

Adidas is always coming up with new ways to make us spend our money. At least they’re being considerate though. Apparently they’re in the works with Twitter about adding a feature that will allow followers to purchase merchandise directly from the tweet!

They call it the “Buy Now” link and apparently it’s going to be embedded within the post that contains the merchandise being advertised. That way once you click, you’ll immediately be directed to the check out page. Easy right?

An Adidas executive stated,

“We’ve been a long time partner of Twitter and this is the latest step in working together to innovate our social shopping and commerce experience.”

While they are still working out the kinks, we can expect the feature to be made public very soon.

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