Black Rob, passed away at the age of 52. He was known for being a key figure in Hip-Hop and more specifically, his contributions to Bad Boy Records with hits like “Whoa!”.
Black Rob died Saturday in Atlanta, according to longtime friend and former labelmate Mark Curry, who said he was holding the hip-hop performer’s hand at the end. He’d been hospitalized and suffered multiple health problems in recent years, and died of cardiac arrest, Curry said.
Born Robert Ross and raised in Harlem, New York City, Black Rob started rapping even before he became a teenager. After signing to Bad Boy, he made striking guest appearances alongside labelmates in the 1990s and early 2000s, including Diddy’s “Bad Boy for Life” and remixes of Total’s “What About Us” and 112’s “Come See Me.”