A First Look As New Balance Launches the New 247

The creative folks over at New Balance are consistently dropping outstanding and unique designs in footwear. Today the trend continues as New Balance recently launched their new silhouette, the New Balance 247. In doing so, the brand is holding three exclusive events in Toronto, Vancouver, and Montreal, Canada. First, there is an exclusive media preview breakfast at Toronto’s Soho House, while the following day will find a 247 Vancouver Walking Tour through Vancouver stopping at locations such as Bao Down, Six Acres and Nicli Antica Pizzeria for food and drinks.

The end of the journey will feature New Balance’s Vancouver store with a public event. The party continues into the evening as Off The Hook will co-host the Montreal by Night 247 Party with intimate performances from Shash’u and Koriass followed by a special DJ set. The event showcases the 247 which is designed for 24/7 lifestyles in cities that never sleep. Have a look at the new creations in the images below and speak your thoughts on it after the jump. Stay tuned for much more from New Balance coming very soon!


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