Quick answer: Pusha T and Pharrell Williams have launched Grindin Coffee, a new coffee brand powered by legendary Italian roaster Lavazza. Available exclusively at grindincoffee.com, Grindin offers dark and medium roast blends in ground or whole bean form, built for the hustlers, early risers, and late-night grinders who live outside the 9-to-5.
Some partnerships just make sense. Pusha T and Pharrell Williams have been building together for over two decades, turning studio sessions into classics and creative chemistry into cultural moments. Now that same partnership has a new home: Grindin Coffee.
What is Grindin Coffee?
Grindin Coffee is a coffee brand created by longtime collaborators Terrence “Pusha T” Thornton and Pharrell Williams, in partnership with Lavazza, the Italian roaster whose craftsmanship dates back to 1895. Roasted in Turin, Italy, Grindin is designed to fuel “the everyday hustle”—built for hard workers, early risers, and late-night grinders who don’t clock out at 5 p.m.
The brand’s first lineup includes two expertly crafted blends:
- Dark Roast: Sourced from Central and South America and Southeast Asia, with tasting notes of cocoa, caramel, and brown spices.
- Medium Roast: Sourced from South America, offering bittersweet chocolate, caramel, and roasted hazelnut notes.
Both blends are available ground or whole bean, and both work across filter, espresso, and cold brew methods. Right now, Grindin Coffee is available exclusively at grindincoffee.com, including a limited-time Launch Bundle featuring coffee paired with branded merch like a dad hat or diner mug.
How did Pusha T and Pharrell Williams come up with Grindin Coffee?
The idea for Grindin didn’t start in a boardroom. It started in the studio, at 5 a.m.
“P and I were waking up really early. Like 5 a.m. early,” Pusha T explained. “That was our routine. Alarm goes off at 5, we’re up, and the first thing we’re doing is black coffee or the strongest espresso we can find. That’s how we were working. That was the fuel. We’d be in the studio creating, locked in, just grinding. And then from there we’d go ride twenty five miles on the bike. That was the whole rhythm—create, move, create again. Coffee was part of that whole cycle.”
That cycle produced real results. Pusha T’s It’s Almost Dry dropped first, followed by Let God Sort Em Out—the first new Clipse album in sixteen years, produced entirely by Pharrell. The album earned five Grammy nominations, including Album of the Year, and took home the win for Best Rap Performance. That same night, Pharrell received the 2026 Dr. Dre Global Impact Award, honoring his decades of influence across music, fashion, and culture.
For Pharrell, the throughline between the 2002 hit “Grindin'” and today’s coffee brand is intention. “Pusha and I have been building together since the beginning,” he said. “From making ‘Grindin” back in 2002 to now, it has always been about intention and focus. Coffee has always been part of that discipline. It has been in the room with us when we create. Now it has a name.”
Who is Grindin Coffee made for?
Grindin isn’t chasing a ritualistic, slow-morning coffee experience. It’s built for people already in motion.
“Our customer is someone who builds things,” Pusha T said. “The kind of person who wakes up and gets to work, who works out every day, who builds a strong community around them.”
“It’s all about the grind,” he continued. “It’s the first move before you build something. That’s why this brand exists.”
Where the grind goes next
Grindin Coffee marks a new chapter for two artists who’ve spent over twenty years shaping hip-hop’s sound and culture—now bringing that same discipline into your morning cup. With Lavazza’s craftsmanship behind the blends and Pusha T and Pharrell’s vision behind the brand, Grindin is positioned as more than a coffee launch. It’s a lifestyle statement for anyone who treats the grind as a daily ritual.
Ready to fuel your own hustle? Head to grindincoffee.com to shop the dark and medium roast blends, or grab the Launch Bundle while it’s available.
