The way athletes build their careers is changing, and Pulse is looking to be at the center of that shift. The new athlete intelligence platform is creating a space where performance, personal identity, development and opportunity can live under one roof.

Set to officially launch its app on September 15, 2026, Pulse is designed to give athletes more control over how they present themselves and how their growth is tracked. In a sports culture where recruiting, NIL, social media and personal branding have become just as important as the game itself, Pulse is creating a more complete way for athletes to showcase who they are.

The platform is already attracting attention from talent across different levels of sports, including CJ Rosser, the No. 1 ranked high school basketball player in the country, and Super Bowl Champion and NFL safety Jordan Fuller. Their involvement speaks to Pulse’s goal of creating an ecosystem that can follow athletes throughout their careers, from the early stages of recruitment and development to the professional level and opportunities beyond sports.

One of Pulse’s key features is its proprietary P Score™, an intelligence layer created to organize and provide insight into an athlete’s development over time. Instead of reducing an athlete to a stat line or social media following, Pulse aims to bring together verified information and performance data to create a fuller picture. That information can also help coaches, recruiters, brands and other organizations identify and evaluate talent.

For today’s athletes, building a career means building a brand, understanding their value and creating opportunities both on and off the field. Pulse recognizes that reality and is positioning itself as a digital home base where athletes can document their journey, establish credibility and have greater ownership of their information.

With its September launch approaching, Pulse is entering a sports landscape where technology is increasingly influencing how talent is discovered, developed and connected to opportunity. The platform’s bigger mission is simple, it’s to help athletes turn who they are, what they accomplish and where they’re going into something that can create long-term value.

The Pulse app launches September 15, 2026.