California’s 805-to-Los Angeles connection continues to produce artists with their own sound and perspective, and Pofsky is making sure his name stays in the conversation. The independent artist, entrepreneur and creative executive is back outside with his new three-song EP, After Midnight, released through All Wins Entertainment. Blending melodic hooks, motivational lyricism and a distinctly West Coast feel, Pofsky brings a sound that feels personal while still connecting with the energy of the culture around him.
Pofsky has been building his career from both sides of the business, establishing himself as an artist while also helping create opportunities for other creatives. As Co-Founder and Creative Director of UNDRGRND, he oversees creative strategy, events, marketing and operations for UNDRGRND Records and UNDRGRND Studios. That entrepreneurial mindset has become a major part of his identity, allowing him to build beyond the music and develop an ecosystem that supports the next generation of artists.
His own catalog has already given fans plenty to tap into. He also appeared on AzChike’s Born To Be Important with “4:30 AM (Want It),” which has generated more than one million streams. Those numbers, along with collaborations with artists including Tru Carr, DCMBR, Jakarta $lim, Airplane James and others, show an artist who has been steadily building rather than waiting for a moment to happen.
Now, After Midnight gives Pofsky another opportunity to show where he’s headed. His live resume, including opening for 310babii, Zoe Osama and Kalan.FrFr, performing at NWC Fest and selling out the Peppermint Club has already established him as an artist who knows how to bring his records to life onstage. With the new EP out through All Wins Entertainment, Pofsky is continuing to put the pieces together: music, business, performance and culture. He’s not just back outside, he’s building something while he’s out there touching his fan city by city song by song. Stay connected with Pofsky HERE
