UK artist and producer Baron Von Alias releases “Run It Up” and “Better Know” on July 31, featuring Elzhi, Guilty Simpson, Keisha Shontelle, Rapper Big Pooh, and Darien Brockington—two distinct records exploring persistence, self-awareness, and legacy.

Baron Von Alias is making his presence felt in a major way. The UK artist and producer is releasing two new singles on July 31—”Run It Up” and “Better Know”—and the collaborators alone signal this is something worth paying close attention to.

“Run It Up”: Detroit Grit Meets Cinematic Sound

Produced under his production alias, Steesh, “Run It Up” unites Baron Von Alias with Detroit legends Elzhi and Guilty Simpson, alongside soulful vocalist Keisha Shontelle. The production is built around ominous strings, choir textures, forceful drums, and a futuristic synth bassline—a combination that Elzhi describes as dark, cinematic, and mysterious.

“To me, the instrumental sounded like the score for a sci-fi movie,” Elzhi says. “I wanted to match that energy not only with the writing, but also with technique and the use of my vocal tone.”

Guilty Simpson brings his signature grit, tackling loyalty, corruption, and the grind of navigating the music business. Keisha Shontelle anchors the record with a driving refrain, while DJ A.D.S. closes things out with a sharp turntablist showcase that reinforces the song’s traditional hip hop foundation.

The message is clear and direct. As Baron Von Alias puts it: “At its core, ‘Run It Up’ is about refusing to allow anyone else to determine your ceiling. You keep showing up, raising the standard and moving forward without waiting for permission or validation.”

“Better Know”: Purpose Before Clout

The second single shifts the energy. “Better Know” features Rapper Big Pooh and vocalist Darien Brockington, with production from Grammy Award-winning producer Khrysis. Soulful and hard-hitting, the record asks a question that cuts deep—who are you before the money, the recognition, and the status?

Through reflective verses and layered harmonies, Baron Von Alias frames the song as an invitation rather than a lecture. The record challenges listeners to consider what they’ll leave behind when it’s all said and done.

Stream Both Singles Now

“Run It Up” and “Better Know” are available July 31 on all major streaming platforms. Two records, two distinct moods—both rooted in the kind of intentional artistry that demands a listen.