“What I Can’t Control Can’t Confine Me and What I Can’t Do Can’t Stop Me” – Kendrick Lamar for Reebok “The Classic”


It was a little over a year ago when Kendrick Lamar shut down Sunset BLVD in Hollywood to perform on a moving truck for runners sporting all Reebok gear. Since then the TDE artist has brought together gang members for his “Unity” Ventilator sneaker and ran other campaign to ‘be ventilated.’

Teaming up with Reebok once again, Lamar and “Alright” video director Colin Tilley have collaborated for another show stopping spot for “The Classic.” Overcoming fear and not letting the way of the world take the best of him, Lamar reads spoken word with passion as he sports the all-while Reebok Classic’s. Check it out below and hit us on Twitter @SwaysUniverse to let us know which Kendrick Lamar endorsed Reebok sneaker is your favorite.


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