In 2012, half of all U.S. households owned at least one Apple product, according to CNBC’s All-America Economic survey. Yet apart from all of the brand’s success, little was known about Apple’s co-founder and CEO Steve Jobs outside of his product launches.
Four years after Jobs’ death in 2011, movie director Danny Boyle teamed with Universal to release “Steve Jobs,” a biopic designed to offer the world a better look at the man behind the computer screen. According to the International Business Times, the film ushered in an impressive $521,000 during it’s limited release in four Los Angeles and New York theaters this past weekend; it now stands as the highest grossing early released film so far this year.
Yet despite the film’s box office success, Jobs’ widow and allies are displeased with the film to say the least. According to the Wall Street Journal, Jobs’ widow Laurene Jobs orchestrated protests to shut the movie down when it was in the hands of Sony because she felt it depicted him as “cruel and inhumane,” the polar opposite of who she knew and loved.
Apple CEO Tim Cook has also been vocal about his discontent with the film and referred to it as “opportunistic,” during a recent sit down on the Late Night Show with Stephen Colbert. Cook took to twitter just four nights prior to the release of the film and encouraged everyone to remember the Steve Jobs that they knew in their hearts.
Remembering Steve for who he was and what he stood for. We honor him by continuing the work he loved so much. pic.twitter.com/6UiXBjYe3l
— Tim Cook (@tim_cook) October 5, 2015
While Cook’s advice is comforting for some, Jobs’ longtime friend and former Apple board member Bill Campbell told WSJ that the film has tarnished Jobs’ reputation.
“A whole generation is going to think of him in a different way if they see a movie that depicts him so negatively,” said Campbell. “If they want to make a drama, they shouldn’t do it at somebody else’s expense, he’s not there to defend himself.”
There hasn’t been any word on if or when “Steve Jobs” will premiere in major theaters, but a lot can be said for film’s intense trailer. Watch the trailer below and let us know what you think in the comment section.