What’s up citizens this ya guy Rob Markman with The Rob Report, where we break down music for the game’s hottest artists. This week we have something special, the mixtape that everyone has been talking about: Drake and Future’s What A Time To Be Alive
When it comes to the game’s hottest rap artists of the year Drake and Future are arguably number 1 and 2, so the fact that the two decided to just drop a joint project out the blue is amazing. What a Time is mostly produced mostly by Metro Boomin’ and has a moody trap sound. There’s a ton of bounce and repetition on tracks like “Digital Dash,” “Jumpman” and the emotional “Diamonds Dancing.”
The word is that Drizzy and Future Hendrix completed this project in just six days and that in itself is kind of amazing. But while the pair caught a vibe & rode it straight through, the project could’ve had a bit more variation. There are clear standouts, but tracks like “Jersey” and “Scholarships” just kind of sit there.
What a Time To Be Alive is going to go down as one of the top projects of 2015. But it’s not just the music, Drake and Future created an event with the unique rollout of this one. Still the tape isn’t as good as Drake’s If You’re Reading This tape and it isn’t touching any of Future’s solo projects this year. It’s still a dope vibe. “Big Rings” is a standout and “Change Locations” is really good too, but that “30 For 30 Freestyle” is going to be one that every hip-hop fans remembers. Shout to 40.
Overall I enjoyed What A Time To Be Alive, but am I wrong because I expected a bit more from these two? I sat with it, spun it a bunch of times and decided to give this one a 7.5 out of 10. I know some will disagree, but that’s cool hit me on twitter @RobMarkman let’s talk about it. I talk back.