Sports

Nike Launches A New Initiative to Stand Up for Equality

The creative minds at Nike return to the interwebs today, this time around doing so with a new way to stand up for equality. Today Nike is back with its new EQUALITY platform that highlights values of fairness and respect on the field to inspire a larger movement all over the world. The initiative comes with a new short film that stars the likes of LeBron James, Serena Williams, Kevin Durant, Gabby Douglas, Victor Cruz and actor Michael B. Jordan.

The clip plays out as Alicia Keys sings Sam Cooke’s “A Change Is Gonna Come” in the background and is just the start of much more. The project will also be found on print, billboards and social media. Check out the clip below and speak your thoughts on it after the jump. Stay tuned for much more from Nike coming very soon!

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