Beginning her journey at Power 106 in Los Angeles, Nicky G. quickly climbed from Mando Fresko’s show producer/social media assistant to Big Boy’s social media manager. For years she created and executed social strategies, and managed Big Boy’s social media profiles along with music and original show content on his RadioBigBoy.com website.
In 2012, Nicky grew to become Sway’s Social Media Director. To date, she manages all content hat is on SwaysUniverse.com, as well as every piece of content that lands on all of his social media platforms. From his Shade 45 Sway in the Morning radio show, to his weekly MTV RapFix Live show, and all MTV award shows — Nicky truly caters to Sway’s Universe.
Working alongside ooVoo — a free 12-way video chat — Nicky also served as a strategic and creative manager of all social media platforms. She contributed in the execution & success of campaigns for major events like Trey Songz’s world tour, and involvement in Hot 97’s biggest concert of the year, Summer Jam in New York City — along with ooVoo livestreams with music artists like Eminem’s Slaughterhouse, Michael Jackson’s nephew, Austin Brown, Twista, Kat Deluna and many more.
Other projects and campaigns include twitter-hosting Complex Magazine x Reebok x Swizz Beatz event in Las Vegas. Hosting twitter-interviews between large artists and brands, along with traveling to different cities for major events. Resume cameos include social media campaigns for Kevin McCall, Grammy award winning songwriter Poo Bear, Mally Mall & Jake&Papa.
Nicky lives where social media and music meet, but can also be found on her music site, catered to the up-and-coming artists, nickygeezy.com.