“Rappers wanna be ball players…Ball players wanna be rappers.”
NBA culture and the music world continue to rapidly grow closer together as the years go by. Whether it is a stellar point guard like Damian Lillard ripping the mic or countless “Jordan of Rap” metaphors, even most recently Drake’s infamous “Steph Curry with the shot boy” line – the influence they have on each other is undeniable.
NBA Commissioner Adam Silver and SXSW clearly have taken notice as Silver has been named the SXSports Featured Speaker at this year’s SXSW in Austin. As if you needed any extra incentive to attend the popular festival with all of your favorite artists and film surprises, they have now started catering to Sports fans. Game. Set. Match.