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Kendrick Lamar Teams Up With Reebok Once Again to "Be Ventilated"

Just a few short weeks ago Kendrick Lamar took Sunset Blvd in Hollywood by storm and performed live on a moving truck to help launch Rebook’s ZPump Fusion (our own Nicky G was there live).

Today the Compton artist continues his promotion of Reebok with a new commercial and campaign to “Be Ventilated” in the Reebok Classic Ventilator Day Glo’s.  With an authentic street feel showcased in the new ad, Kendrick joins an underground movement in innovation for the new sneaker.

Rising from below and taking the street in the Solar Yellow color-way, Kendrick gives an inspiring speech on breaking away from the norm in the age of following others.

For people out there striving for something new, unexpected and yet classic, Reebok presents the Ventilator. In an era when “fitting in” means following someone else’s lead, we encourage you to move in your own direction. Claim your distinction. Be bold.  Inspired by Kendrick Lamar’s definitive and powerful lyricism, we’re bringing a collaboration that invites you to do your thing… a little differently.

With a reasonable price tag showing $74.99, you con follow the Reebok movement that Kendrick is passionately supporting and lace yourself up soon.

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