The Year of Hip Hop falling solely into the people’s hands and a collective voice becoming one with a message of “quality content only or keep it moving” has come to fitting end with…*pulls out Grammy list* Kendrick Lamar being nominated for 11 awards.
That proves once again, content matters. Not only what you say but how it’s delivered = undoubtedly one of the things Kendrick focused on to separate himself from the rest of the game. The brand new visual “God is Gangsta” brings us a “Swimming Pools” K.Dot far from sober as he deals with his own issues, demons and temptations before overcoming what’s in front of him showing the title is truly 100 proof. The soundtrack features tracks like “U” and “For Sale” off ‘To Pimp A Butterfly’ giving the Grammy nominated album a well timed push while leaving listeners with a positive example as New Years resolutions get discussed. Maybe a few things to leave in 2015.
As Kendrick and many greats have said “I can’t change the world until I change myself first.”
Check it out below: