Kanye West’s passion for fashion soars far beyond just his partnership with Adidas, calling fashion designers superstars in the past both he and wife Kim Kardashian have been featured in Balmain ads previously. Teaming up with the French clothing brand once again, Kanye’s new video for “The Life Of Pablo” track “Wolves” also serves as a spotlight for the brand’s Fall 2016 line.
The black and white visuals mesh well with the ominous track which also features Vic Mensa and SIA. Balmain’s creative director Oliver Rousteing spoke to Vogue about how the collaboration came together. “I called Kanye and I said, ‘I would love to create a campaign around your music, your lyrics, and your aesthetic,'” he said.
Joined by his collaborators along with Kim, Kanye is seen wearing the same coat he sported at this year’s Met Gala. Watch above and let us know what you think on Twitter @.