After launching his music streaming service Tidal, Jay-Z shared some insight on the venture and more.
Jay-Z spoke with Billboard, in a discussion that emphasized the importance of music as an art rather than material for profit. As part of his #newrules for music, Jay-Z stressed that artists, producers, engineers and anyone that is involved with the creation of music are getting cheated out of boundless creativity.
People are not respecting the music, and [are] devaluing it and devaluing what it really means. People really feel like music is free, but will pay $6 for water. You can drink water free out of the tap, and it’s good water. But they’re OK paying for it. It’s just the mind-set right now.
After collaborating with various artists such as Kanye West, Madonna, Beyonce, and many more, they collectively decided that Tidal was going adjust the direction of the industry and focuses on their reason for being in this industry, music. With an open forum style approach, everyone involved could profit from this venture, in payment more valuable than money.
With competitors like Beats Music and Spotify, Jay explains he is not going against the business, but instead suggests that they can all work together.
It’s not me against Spotify, but for us, you know, just the idea of the way we came into it, with everyone having equity, will open the dialogue — whether it be with the labels, the publishers or whoever. … Even if it means less profit for our bottom line, absolutely. That’s easy for us. We can do that. Less profit for our bottom line, more money for the artist; fantastic. Let’s do that today.”
Hopefully music fans support the platform Jay-Z and these artists are taking and help Tidal and the music industry reach new heights.
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