From iPods, iPhones, iPads, iWatch — basically i-(everything); Apple has changed the entire world with their life-changing gadgets and gizmos a-plenty; and who’s-its and what’s-its galore.
The newest addition is the revamped MacBook. What may move you about this new MacBook is not just the sleekness, the slimness and the general air of ridiculous taste — it’s that there is a pure gold one. Yes, I said gold *cue Austin Powers – Goldmember*.
In the quick reveal, this is yet another Apple ad in which the product is seen up close and personal, against a white background — whilst put to music. But this thing has got an additional allure of mystery.
True, the ad starts with a self-congratulatory element that’s common with any Apple advertisement — clapping (thanks to the song provided by Chet Faker, titled “Gold“).
Furthermore, if you are this new MacBook: you are thinner in every way. From display, to keys, to touch pad; plus re-engineered innards that operate smoother and more efficiently than any MacBook before.
Chief Executive Officer, Tim Cook said that Apple entirely “reinvented” by tweaking nearly every aspect of the MacBook to bring it to the next level. Typical for Apple to do. With that being said, did you know your keyboard needed retuning? Or that your track pad could add an extra click? If your answer is no, don’t fret. Apple engineers are on it.
But for the love of gold, this newest MacBook is sure to have even more people waiting outside of the Apple store — making it even more difficult for you to get your current (and less relevant) MacBook, fixed.
Blame it on the gold.