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eBay’s Authentication Program Helps Tell Real From Fake

The good folks over at eBay are back, and making some big changes. Today we get our first look at ‘eBay Authenticate’ which is set to introduced later this year. This new authentication program for high-end products sold online helps keep you from buying fake products. The program works as eBay will allow a seller to send an item to an authenticator after selling the piece. Once the authenticator reviews the item it gets sent to the buyer.

The program aims to get customers to trust eBay more while offering refunds two times the cost of the original purchase if the item is found to be a fake. The new service is sure to have a big impact. Vice President of eBay Consumer Selling Laura Chambers stated “We know that many shoppers may be hesitant to purchase high-end products online. This service is designed to help quell some of those concerns — and in turn — enhance the opportunity for our sellers to get top dollar for their items”. Speak your thoughts on the news and stay tuned for much more coming very soon.

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