Sways Universe is the brainchild of hip hop legend Sway Calloway who is a radio and television personality known from one of hip hop’s popular radio shows, The World Famous Wake Up show with partner, King Tech, MTV News and his popular daily radio show on SiriusXM Shade 45, Sway in the Morning Show headquartered in New York City. The site was created for his fanbase who are referenced as “The Citizens” and support Calloway’s brand that includes all facets of the hip hop culture. Swaysuniverse is a lifestyle website that consists of fashion, travel, music and entertainment news, health and wellness and celebrity interviews from media personality Sway Calloway and his team. Swaysuniverse also features new and upcoming artists who are making waves throughout the country and worldwide. SwaysUniverse purpose is to allow individuals from all over the world to receive the best content and exposure to artists and influencers who are making a difference in the urban pop culture.